Insightrackr has released the October 2025 Global Mobile Game Rankings for Downloads and Revenue, based on its comprehensive monitoring of the worldwide mobile market.
These rankings are derived from Insightrackr's proprietary estimates of app download volume and gross revenue, listing the Top 15 Short Mobile Games by Downloads and the Top 15 Mobile Games by Revenue, alongside in-depth analyses of notable cases in advertising strategy and creative execution.
This Month's Case Studies: X-Clash, Jigsolitaire, and Chaos Zero Nightmare.
Top 15 Mobile Games by Downloads
In October, Block Blast! recorded a 41.34% MoM, climbing two positions to surpass Roblox and Subway Surfers to claim the top spot.
X-Clash, a new SLG title from Glacier Network, delivered an exceptional performance — with downloads surging by approximately 366% MoM, the game jumped 179 spots to reach No.7, becoming the strongest breakout hit of the month. The app icon features Glacier's signature “Save the Dog” design — a creative motif the company has successfully used before — once again proving to be a highly effective attention driver.
Another steady performer, Title Explorer from Oakever Games, posted a 24% MoM increase, rising five positions to enter the mid-tier range of the chart.
In contrast, several long-standing titles declined. Ludo King, a classic board game, saw its downloads drop 33.51%, marking the steepest fall among all ranked products this month.
Top 15 Mobile Games by Revenue
With updates to Insightrackr's revenue estimation model, the October revenue rankings saw a significant structural shift.
Three MOBA titles — Mobile Legends: Bang Bang, Garena RoV, and Honor of Kings — all entered the Top 15, with the first two ranking No.1 and No.3, showcasing the genre's enduring vitality.
Brawl Stars ranked No.2, continuing to demonstrate Supercell's strong and sustained monetization power. Notably, Supercell had three titles (Brawl Stars, Clash Royale, Clash of Clans) simultaneously on the list, reflecting its mature content ecosystem and robust monetization strategy.
However, behind these strong numbers lies a period of turbulence for Supercell.
On October 30, the company officially announced the termination of development for Squad Busters, launched in May 2024. Although the title achieved strong early results, it quickly cooled off within six months. Despite multiple directional adjustments in early 2025, the team ultimately failed to address retention and gameplay positioning challenges, and the game is planned for full shutdown by mid-2026.
Mobile Game Advertising Case Analysis
01 X-Clash
Glacier Network's X-Clash adopted a multi-package release strategy, as observed through Insightrackr's unified system. Between August and September, the developer sequentially released installation packages for NA, EU, SEA, IND, JP, and TW, highlighting a strong regionalized and localized distribution strategy.
In advertising, X-Clash saw its daily active ad creatives grow from fewer than 500 in mid-September to over 2,000 by late October, indicating an aggressive user acquisition push. Excluding ad library data, the primary traffic source was AdMob.
Download sources were dominated by India, Indonesia, and Brazil, which together accounted for over 65% of total installs, while India, Brazil, and Mexico were the top three revenue contributors.
Glacier Network's creative strategy continues to build on its proven experience from the “Mini Game UA” era. The iconic “save the dog” concept — which previously fueled the success of titles like X-Hero and Hero Clash — has once again evolved and delivered strong traction for X-Clash.
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Insightrackr's recent ad creative monitoring reveals that most X-Clash creatives revolve around the core mini-game of “drawing lines to protect the dog”, with innovation primarily focused on the hook at the start of each video:
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Some clips feature a real hand or person drawing to create an approachable, tactile effect;
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Others employ absurd visual contrasts (e.g., drawing lines on a banana) to grab attention.
This “visual hook + intuitive gameplay” combination once again validates Glacier Network's deep expertise in performance-driven secondary gameplay advertising.
02 Jigsolitaire
Developed by the Japanese studio Gamincat, Inc., Jigsolitaire launched on Google Play in December 2023 and on the App Store in March 2024.
Although its early performance was modest, downloads spiked dramatically in late October 2025, propelling it to the top of the free charts in multiple countries, including the U.S.
As the name suggests, Jigsolitaire combines jigsaw puzzle and solitaire elements: players rearrange cards to form complete pictures, a simple yet appealing mechanic that has attracted a broad casual audience.
Despite its surge in popularity, the studio has maintained a conservative UA strategy. According to Insightrackr, its daily active ad creatives have seen some growth but peaked at only 65, indicating restrained ad spending. The traffic was almost entirely sourced from AppLovin.
Geographically, the U.S. accounted for 17.68% of downloads — the largest single market — followed by India and Russia.
On the revenue side, the U.S. contributed around 30%, and the U.K. around 12%, with the two markets collectively exceeding 40% of total revenue.
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Creatively, Jigsolitaire ads focus almost exclusively on gameplay demo. While minimal in design, the campaign effectively uses a video + playable ad sequence to guide conversion:
users first learn the rules through video, then experience the mechanic hands-on via a playable ad, and after completing two puzzles, they are prompted to download.
This “learn, try, convert” flow represents a strong benchmark for sustainable growth within the casual game category.
03 Solitaire Associations: Words
Chaos Zero Nightmare, developed by South Korean studio Smilegate, is a new card-based RPG released on October 22. The game blends apocalyptic, Lovecraftian, and space exploration themes, incorporating Roguelite mechanics into its combat system.
Smilegate, known for Epic Seven, achieved a solid launch with this new title — debuting in the top 10 free charts across the U.S., Korea, Japan, and Taiwan (China) within its first week.
Insightrackr's data shows that ad activity began as early as July, ramping up significantly during September's pre-launch campaign, peaking at around 200 creatives per day. Excluding library data, AdMob was the main traffic source, followed by TikTok.
Advertising efforts were concentrated in Japan, Korea, and Taiwan (China) — regions with strong affinity for anime-style games — while the U.S. unexpectedly ranked second in download share (16.45%).
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Creatively, Chaos Zero Nightmare adhered to classic anime-style ad conventions: emphasizing art style, character visuals, and voice acting, while blending PV clips and combat footage to reinforce its “apocalyptic and fateful” narrative tone. Ads typically conclude with a “Free 200 Pulls” CTA, driving strong download intent.
However, one week post-launch, the game faced player backlash over issues such as weak protagonist presence and low emotional immersion. The game director issued two public apologies, admitting flaws in narrative design and promising a full story revision and compensation packages.
Although downloads have since declined, Insightrackr's latest data indicates that ad activity remains high, suggesting the team is still attempting to attract new users through paid campaigns. The game's future trajectory remains to be seen.
These insights summarize the global mobile game download, revenue, and advertising trends of October 2025.
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