Block Blast! | Mobile Advertising Intelligence Analysis

Block Blast! has neither the single gameplay loop of traditional hyper-casual games nor the complex rule system of heavy strategy board games. Instead, it forms a unique balance between easy entertainment and social stickiness through the innovative model of "fragmented dice-rolling decision-making + social interaction incentives", making it a popular choice for players around the world to relax and interact with friends in daily life.

However, beyond the game itself, it’s the advertising strategy that truly stands out—leveraging smart creative concepts, ad networks, and geo-targeting to maximize reach and engagement.

1. App Profile 

1.1 App Identity

Block Blast! Enter the world of Block Blast, a fun and free block puzzle game where every move challenges your brain and strategy, rewarding you with satisfying crush effects as you blast cubes away.

• Developer: Hungry Studio

• Release Date:

  • Google Play Store: 2022-09-23
  • Apple App Store: 2022-04-03

• Category & Subcategory: Game / Puzzle / Hardcore Puzzle

1.2 Performance Metrics

• Estimated Downloads: 15 M+ (Last 30 Days)

• Estimated Revenue (IAP+IAA): $4 M+ (Last 30 Days)

• Rating:

  • Google Play Store: ⭐4.7/5 | 2459209 Reviews

  • Apple App Store: ⭐4.9/5 |  55069 Reviews

1.3 Competitive Landscape

• Similar-Audience Apps: 

  Block Crush!

  Color Blast:Block Puzzle

  Wooden 100 Block Puzzle Game

  Number Match: 2048 Puzzle

  Color Block Jam

2. Advertising Strategy Breakdown

2.1 Ad Intelligence

• Active Creative Trends:

• Creative Formats:

  Video	Image	Playable Ads
  77.55%	15.57%	6.88%

2.2 Regional Targeting Strategy

• Tier 1 Focus: 

  US	Japan	Canada
  7.54%	6.06%	5.31%

• High-Growth Markets：

  UK	France	Vietnam
  4.24%	4.04%	3.82%

2.3 Traffic Sources

• Top Ad Networks :

  Applovin	Unity	Admob
  20.51%	14.06%	13.21%

• Top Sub Sources

  Musi - Simple Music Streaming	CapCut - Photo & Video Editor	Main Craftsman survival toilet
  3.13%	2.42%	2.09%

2.4 Creative Anatomy

Let’s break down one of its ads' success through the lens of Hook, Demonstration, and CTA, while offering insights for marketers seeking to apply similar strategies.

Hook&Demonstration		CTA
Engaging Viewers with Familiar Visuals		A Clear and Compelling Download Prompt

Instead of immediately showing the game, the ad begins with a clip of a tornado.

This non-direct promotional game ad immediately piques viewers' curiosity, ensuring they're eager to watch the following ad content and keep watching. Creative ad hooks are particularly effective in short video ads, quickly capturing users' attention through differentiated production.

The ad then shows the game itself—incorporating a tornado-like rotating mechanic and providing a challenge hook-"Only 1% people can clean the board."

The ad creates a creative connection between gameplay and ad innovation, and the inclusion of a challenge caption demonstrates the game's fun and challenging nature. The entire process is tense and immersive, encouraging users to continue watching.

Finally, the ad concludes with a clear call to action, featuring the game logo and prompting users to download the app immediately. This simple and direct ending prevents user churn and maximizes conversions.

3. Conclusion

Block Blast's ad excels by combining the multiple hooks, an authentic gameplay demonstration, and a clear CTA—all distributed effectively across short-form video platforms and ad networks with geo-targeting tailored to the game’s key markets.

For advertisers, this ad underscores several best practices:

• Use a innovative hook—the tornado clip—to immediately capture attention and spark curiosity.
• Incorporate challenge-based hook and cartoon characters to stimulate the desire for challenge through confrontation and enhance the user experience.
• Finish with a clear, consistent CTA, integrated with the game’s brand identity for maximum impact.