In the intensive competition of puzzle mobile games, Block Blast has emerged as a standout title, quickly building a loyal player base and maintaining impressive retention and engagement metrics.
Beyond the game's core appeal, much of its growth can be credited to a sharp, data-driven advertising strategy. Through precisely targeted campaigns and emotionally resonant creatives, Block Blast has managed to reach the right players at the right time — maximizing both ad efficiency and user engagement.
1. App Profile
1.1 App Identity
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Block Blast! Place blocks, build combos, and stack your score as you go. Stay focused, think ahead, and see how high you can go! |
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Developer: Hungry Studio
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Release Date:
- Google Play Store: 2022-09-23
- Apple App Store: 2022-04-03
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Category & Subcategory: Game / Puzzle / Hardcore Puzzle
1.2 Performance Metrics
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Estimated Downloads: 35M (Last 30 Days)
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Estimated Revenue (IAP+IAA): $135M (Last 30 Days)
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Rating:
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Google Play Store: ⭐4.8/5 | 1626020 Reviews
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Apple App Store: ⭐4.9/5 | 1383317 Reviews
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1.3 Competitive Landscape
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Similar-Audience Apps:
Woodoku
Woodle Screw Jam
Woodoku Blast
Qblock
Color Block Jam
2. Advertising Strategy Breakdown
2.1 Ad Intelligence
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Active Creative Trends:
- Creative Formats:
Video Image Playable Ads 73.25% 18.93% 7.82%
2.2 Regional Targeting Strategy
- Tier 1 Focus:
USA UK Japan 6.76% 5.21% 4.47% - High-Growth Markets：
Indonesia Mexico Malaysia 5.53% 4.36% 2.91%
2.3 Traffic Sources
- Top Ad Networks :
Admob Unity Vungle 13.15% 12.00% 10.11% - Top Sub Sources
CapCut - Éditeur vidéo & photo Solitaire TriPeaks: Christmas Musi - Simple Music Streaming 3.11% 2.62% 2.19%
2.4 Creative Anatomy
| Hook | Demonstration | CTA |
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Curiosity trigger |
Gameplay |
Clear Button |
The ad kicks off with a man visibly frustrated, tossing his tablet aside and exclaiming, “This game is way harder than you think!” The moment feels spontaneous, relatable, and a little humorous.
The playful exaggeration suggests that Block Blast is more challenging than it appears, encouraging viewers to find out for themselves.
The man briefly explains how the game works while showing live gameplay footage — fitting colorful blocks into the grid to clear rows and score points.
At the end, the man reveals his highest score and directly invites viewers to “try and beat it,” effectively turning the download into a personal challenge.After the man shares his high score and invites viewers to beat it, a download screen appears highlighting that the game is free to download and play.
Featuring the “Free Download” message prominently on the end screen anchors the final impression in viewers’ minds, strengthening the CTA without relying on hard-sell tactics.
3. Conclusion
This Block Blast ad showcases how a simple yet well-structured creative — built around a strong Hook, clear Demonstration, and compelling CTA — can effectively drive user engagement and app installs.
Its success highlights a key trend in mobile advertising: players are not just looking for games — they are looking for experiences that feel personal, rewarding, and effortless to access.