Insightrackr has released the Top Short Drama Apps Ranking for December 2024, based on data monitored globally.
The ranking is sorted according to the app downloads and overall revenue calculated by Insightrackr, resulting in the Top 15 Short Drama Apps by Downloads and Top 15 Short Drama Apps by Revenue. It also dissects the advertising strategies and creative approaches of the popular cases for the month.
Top 15 Short Drama Apps by Downloads
DramaBox, ReelShort, ShortMax, and GoodShort continued to stabilize in the top 4 of the December most downloaded short drama apps, with all experiencing growth compared to the previous month. ReelShort and ShortMax swapped their rankings.
Dramawave by Skywork AI, which made a strong entry into the top 10 in November, continued its robust growth in December, with a 124.14% MoM increase in downloads, ranking 5th in this period.
COL's Sereal+ maintained its position in the top 6 with a 28.86% MoM increase in downloads.
Short Reels and FlickReels also doubled downloads, with respective growths of 142.02% and 160.22%.
The previously much-anticipated Ukrainian short drama app My Drama also saw nearly a 90% increase in downloads in December.
Top 15 Short Drama Apps by Revenue
Looking at the revenue, the top 15 products showed mixed results.
My Drama's December revenue growth corresponded with its download increase, also rising by about 90%. GoodShort's revenue growth, however, lagged behind its download growth, at about 31.19%.
Kalos TV also experienced a 30.75% MoM revenue increase.
Significant increases were seen in the middle and later parts of the list. Dramawave's revenue grew by 171.27%, and Short Reels' revenue increased by 114.44%.
Short Drama Apps Case Analysis
01 Sereal+
COL's Sereal+ has achieved remarkable results globally since its launch in December 2023.
Insightrackr data shows that Sereal+ experienced a download peak in early December. At this time, it updated to version 1.40.0, introducing a new design style and optimizing the user interaction experience.
Revenue data trends indicate that Sereal+ maintained stable revenue for most of December, but experienced a certain degree of decline in the latter half of the month, resulting in an overall revenue level lower than the previous period.
In terms of ad creativity, sorted by the number of creative discoveries, Sereal+'s main short drama promoted in December was a baby-themed translated Chinese drama.
The Chinese name of this drama is "贺总，你家萌宝五行缺钱", with English version "My Billionaire Daddy Came to Save My Fate" and Japanese version "貧乏福ちゃんのパパ探し旅" being advertised.
|
My Billionaire Daddy Came to Save My Fate |
貧乏福ちゃんのパパ探し旅 |
The baby theme has been popular in the Chinese short drama market since last year, typically featuring smart and cute children combined with adult romance and love-hate elements to attract female audiences.
The launch of English and Japanese versions may indicate that Sereal+ is accelerating its expansion into the Japanese market.
|
Video |
Landing Page |
In addition, Sereal+ has not relaxed its investment in the European and American markets, and continues to promote holiday-themed original dramas during the Christmas season.
02 ShortShort
ShortShort was also launched in December 2023 by Nanjing Radiance Network.
According to Insightrackr's download estimate data, ShortShort continued the growth trend that started in late October and experienced a surge in downloads in the first half of December.
Revenue estimate data also shows that ShortShort had several revenue increases from the second half of November to the first half of December, and then stabilized.
Looking at the main ad creatives, ShortShort, like Sereal+, also has a drama translated into English and Japanese versions and advertised separately.
|
Did I Scare You, Girl? |
暴かれた誤解、私の反撃劇 |
The English name of this drama is "Did I Scare You, Girl?", and the Japanese name is "暴かれた誤解、私の反撃劇", which is a female-oriented short drama with a CEO and love-hate theme.
In addition to Japan, targeting non-English markets, ShortShort also has a certain number of Korean translated drama ad creatives and uses corresponding landing pages to form creative combinations.
|
视频素材 |
落地页 |
However, it is worth noting that regardless of the language of the ad creatives, ShortShort mostly chooses to retain the original Chinese sound, only adding subtitles in the corresponding language to the video, without re-dubbing the video.
03 FlickReels
FlickReels was launched by FARSUN PTE. LTD. in July 2024.
Insightrackr data shows that FlickReels experienced an increase in ad creatives from November, followed by a synchronized increase in downloads.
The growth in FlickReels' revenue mainly occurred in the first half of December, reaching a peak in the middle of December, then slightly declined, and remained stable.
In terms of content creativity, FlickReels also places great emphasis on the uniqueness of the subject matter.
The Chinese drama "闪婚老伴是豪门 (Sudden Marriage to a Billionaire)" launched at the end of August 2024, with its unique "middle-aged + Billionaire + Sudden Marriage" theme, once achieved a billion views and tens of billions of discussions on Chinese TikTok.
|
Video |
Landing Page |
Insightrackr's monitoring data shows that in early October, FlickReels had already begun advertising the English version "Silver Vows: Suddenly Married to a Billionaire", acting very quickly.
In addition to the middle-aged billionaire theme, FlickReels also advertised translated dramas from China such as ancient palace struggles, as well as local dramas with themes like mafia boss...
|
Video |
Landing Page |
On the other hand, FlickReels extensively uses the "video + landing page" creative combination. By building standardized landing pages and adopting the Web to App advertising form, it obtains more timely and complete data feedback.
|
Video |
Landing Page |
The above is the situation of global short drama apps downloads, revenue, and advertising in December 2024.
For more global mobile marketing data and trends, please follow Insightrackr or sign up to book a demo & free trial.