Dice Dreams | Mobile Advertising Intelligence Analysis

Dice Dreams has neither the single gameplay loop of traditional hyper-casual games nor the complex rule system of heavy strategy board games. Instead, it forms a unique balance between easy entertainment and social stickiness through the innovative model of "fragmented dice-rolling decision-making + social interaction incentives", making it a popular choice for players around the world to relax and interact with friends in daily life.

However, beyond the game itself, it’s the advertising strategy that truly stands out—leveraging smart creative concepts, ad networks, and geo-targeting to maximize reach and engagement.

1. App Profile 

1.1 App Identity

Dice Dreams Welcome to Dice Dreams! Join millions of players around the world!

• Developer: SuperPlay

• Release Date:

  • Google Play Store: 2019-08-27
  • Apple App Store: 2020-02-05

• Category & Subcategory: Game / Party / Board

1.2 Performance Metrics

• Estimated Downloads: 490 K+ (Last 30 Days)

• Estimated Revenue (IAP+IAA): $14 M+ (Last 30 Days)

• Rating:

  • Google Play Store: ⭐4.7/5 | 1835613 Reviews

  • Apple App Store: ⭐4.9/5 | 536512 Reviews

1.3 Competitive Landscape

• Similar-Audience Apps: 

  Royal Match

  Royal Kingdom

  Animals & Coins Adventure Game

  Solitaire Clash: Win Real Cash

  Solitaire Grand Harvest

2. Advertising Strategy Breakdown

2.1 Ad Intelligence

• Active Creative Trends:

• Creative Formats:

  Video	Image	Playable Ads
  87.29%	10.37%	2.34%

2.2 Regional Targeting Strategy

• Tier 1 Focus: 

  Germany	Canada	US
  2.93%	2.90%	2.80%

• High-Growth Markets：

  Japan	Argentina	France
  2.73%	2.33%	2.50%

2.3 Traffic Sources

• Top Ad Networks :

  Admob	Applovin	Facebook(FB)
  36.49%	15.10%	10.20%

• Top Sub Sources

  Solitaire TriPeaks: Christmas	Goods Master 3D	Merge Restaurant - Makeover
  2.43%	1.90%	1.80%

2.4 Creative Anatomy

Let’s break down one of its ads' success through the lens of Hook, Demonstration, and CTA, while offering insights for marketers seeking to apply similar strategies.

Hook&Demonstration		CTA
Combination of Real Scenes and the Game		A Clear and Compelling Download Prompt

The ad doesn't immediately begin by showing the game. Instead, it unfolds a storyline: a man playing the game, unable to hear his girlfriend's cries for help, is defeated by her finally.

This dramatic narrative immediately piques viewers' curiosity about the immersive nature of the game, keeping them engaged for the following ad content and encouraging them to continue watching. Storytelling hooks are particularly effective in short video ads, quickly capturing users' attention through dramatic production.

The ad then shows the girlfriend challenging the player to a game challenge. Throughout this process, the game's cartoon characters make repeated appearances, adding to the fun.

The ad combines the storyline with the game's cartoon characters to showcase the game's fun and competitive nature. The entire process is tense and immersive, encouraging users to continue watching.

Finally, the ad concludes with a clear call to action, featuring the game logo, encouraging users to download the app immediately. This simple and direct ending prevents user churn and maximizes conversions.

3. Conclusion

Dice Dreams's ad excels by combining a narrative-driven hook, authentic gameplay demonstration, and a clear CTA—all distributed effectively across short-form video platforms and ad networks with geo-targeting tailored to the game’s key markets.

For advertisers, this ad underscores several best practices:

• Use a narrative-based hook—the dramatic narrative—to immediately capture attention and spark curiosity.
• Incorporate plot and cartoon characters to stimulate the desire for challenge through confrontation and enhance the user experience.
• Finish with a clear, consistent CTA, integrated with the game’s brand identity for maximum impact.