GoodShort | Mobile Advertising Intelligence Analysis

GoodShort is a popular short drama app targeting a global audience, featuring original short dramas adapted from novels, each around 1 minute long. It covers diverse genres such as domineering CEOs, divine doctors, and war gods. Its core advantages are AI intelligent recommendations, high-frequency updates, and smooth high-definition playback. It adopts a hybrid monetization model of "free trial + in-app purchases + subscriptions," adapting to fragmented viewing scenarios and is deeply loved by overseas users.

However, beyond the quality of micro drama itself, it’s the advertising strategy that truly stands out—leveraging smart creative concepts, ad networks, and geo-targeting to maximize reach and engagement.

1. App Profile

1.1 App Identity

GoodShort GoodShort: a must-have app for original dramas and movies.

• Developer: SINGAPORE NEW READING TECHNOLOGY PTE. LTD.

• Release Date:

  • Google Play Store:  2023-06-12
  • Apple App Store:  2023-06-12

• Category & Subcategory: Entertainment / Audiovisual / Short Drama Series

1.2 Performance Metrics

• Estimated Downloads: 7.237 M+ (Last 30 Days)

• Estimated Revenue (IAP+IAA): $20.912 M+ (Last 30 Days)

• Rating:

  • Google Play Store:  ⭐4.9/5 | 3364375 Reviews

  • Apple App Store:  ⭐4.9/5 | 2804 Reviews

1.3 Competitive Landscape

• Similar-Audience Apps: 

  ReelShort

  FlexTV

  ShortMax

  FreeReels

  MoboReels

2. Advertising Strategy Breakdown

2.1 Ad Intelligence

• Active Creative Trends:

• Creative Formats:

  Video	Image	Playable Ads
  61.44%	38.45%	0.11%

2.2 Regional Targeting Strategy

• Tier 1 Focus: 

  US	Brazil	Japan
  3.86%	3.66%	2.96%

• High-Growth Markets：

  France	Portugal	Canada
  2.79%	2.78%	2.68%

2.3 Traffic Sources

• Top Ad Networks :

  Facebook	Pangle	AdMob
  82.16%	6.65%	4.48%

• Top Sub Sources

  TikTok - Videos, Music & LIVE	Tesonovela	Manobook - Webnovels Romance
  6.38%	3.26%	3.23%

2.4 Creative Anatomy

Let’s break down one of its ads' success through the lens of Hook, Highlight, and CTA, while offering insights for marketers seeking to apply similar strategies.

Hook&Demonstration		CTA
Christmas Atmosphere and Digital Avatar		A Clear and Compelling Download Prompt

The advertisement begins with a digital human anchor narrating the news, using phrases like "GoodShort offers a 72-hour Christmas Special! Free access!" to mimic a news report. Details such as clothing and background create a strong Christmas atmosphere, aligning with recent trending events and quickly attracting attention.

The use of trending topics in the advertisement demonstrates its commitment to the public, reducing the distance between the ad and the audience and effectively encouraging continued viewing. Trending topic-based ad hooks are particularly effective in short video ads, enhancing watchability and increasing completion rates through contextualized design and alternative promotion.

Furthermore, the subsequent introduction of the application's highlights integrates Christmas elements with the digital human anchor's continuous narration, while also incorporating the short drama's storyline. Throughout this process, the advertisement switches between anchors of different ethnicities, further reinforcing the application's global expansion goals and its inclusive nature.

By continuously building a Christmas atmosphere and switching between digital human anchors of various ethnicities, the app's reliability and diversity were enhanced, which helped attract public recognition and ultimately lead to viewing the entire advertisement.

Finally, the ad concludes with a clear call to action, guiding users to download immediately. This simple and direct ending prevents user churn and maximizes conversion rates.

3. Conclusion

GoodShort's ad excels by combining spot-driven hooks, the highlight demonstration, and a clear CTA—all distributed effectively across short-form video platforms and ad networks with geo-targeting tailored to the app’s key markets.

For advertisers, this ad underscores several best practices:

• Use the spot-driven hook — christmas and digital avatar — to grab attention and enhance user immersion
• Incorporate digital avatar dressed in Christmas costumes with short drama storylines, to extend the original authority of real news media while adding a touch of Christmas fun, increasing click-through rates.
• Finish with a clear, consistent CTA, integrated with the game’s brand identity for maximum impact.