Goods Puzzle: Sort Challenge has rapidly gained traction as a casual puzzle game, thanks to its straightforward yet addictive matching mechanics.
But beyond the game itself, it’s the advertising strategy that truly stands out—leveraging smart creative concepts, ad networks, and geo-targeting to maximize reach and engagement.
1. App Profile
1.1 App Identity
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Goods Puzzle: Sort Challenge Get ready to embark on an exciting matching adventure like never before in Goods Sorting: Match 3 Puzzle! |
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Developer: ONESOFT GLOBAL PTE. LTD.
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Release Date:
- Google Play Store: 2024-04-01
- Apple App Store: 2024-04-11
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Category & Subcategory: Game / Match / Classical Match
1.2 Performance Metrics
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Estimated Downloads: 5.7M+ (Last 30 Days)
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Estimated Revenue (IAP+IAA): $5.3M+ (Last 30 Days)
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Rating:
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Google Play Store: ⭐4.7/5 | 377185 Reviews
- Apple App Store: ⭐4.8/5 | 88568 Reviews
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1.3 Competitive Landscape
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Similar-Audience Apps:
Candy Crush Saga
Royal Kingdom
Goods Sort®
Stuff Sort
Goods Sort Master
2. Advertising Strategy Breakdown
2.1 Ad Intelligence
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Active Creative Trends:
- Creative Formats:
Video Image Playable Ads 80.48% 6.75% 12.76%
2.2 Regional Targeting Strategy
- Tier 1 Focus:
Japan USA South Korea 5.38% 5.37% 3.67% - High-Growth Markets：
Malaysia Brazil Vietnam 3.68% 3.48% 3.37%
2.3 Traffic Sources
- Top Ad Networks :
Mintegral Admob InMobi 34.61% 15.07% 12.15% - Top Sub Sources
Solitaire TriPeaks: Christmas Find Differences, Puzzle Games Color Water Sort Puzzle 1.75% 1.74% 1.59%
2.4 Creative Anatomy
Let’s break down one of its ads' success through the lens of Hook, Demonstration, and CTA, while offering insights for marketers seeking to apply similar strategies.
| Hook&Demonstration | CTA | |
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| Highlighting Gameplay and Failure | A Clear and Compelling Download Prompt | |
The ad kicks off immediately with gameplay footage showing a player matching identical items. A prominent caption at the top reads: “Only 5% of people can match them all.”
This line instantly sparks curiosity and challenges viewers to test their own skills—capitalizing on users’ inherent desire to prove themselves. This type of “challenge hook” is a highly effective tactic in short-form mobile ads, using psychological triggers like FOMO (fear of missing out) and self-efficacy to capture attention in a crowded feed.
💡 Marketing Insight: Challenge-based hooks are especially effective for puzzle and casual games. They not only drive immediate engagement but also boost ad performance through higher watch times and shares—critical metrics in algorithm-driven platforms like TikTok and Instagram Reels.
Then, the ad shows the player attempting to match items but ultimately failing to complete the level. This deliberate “failure” scenario intensifies viewers’ desire to conquer the game themselves, creating a powerful emotional hook.
By authentically showcasing the core gameplay mechanics, the ad builds trust and transparency—two factors that significantly shorten the conversion funnel.
💡 Marketing Insight: Authentic gameplay demonstrations outperform overly stylized ads in mobile marketing. Incorporating a “fail state” not only maintains user interest but also reinforces the game’s challenge and replay value, encouraging users to download and try their luck.
The ad concludes with a straightforward call-to-action, featuring the game’s logo and a prominent download button. This direct approach leaves no ambiguity for the viewer—prompting them to take immediate action.
3. Conclusion
Goods Puzzle: Sort Challenge’s ad excels by combining a challenge-driven hook, authentic gameplay demonstration, and a clear CTA—all distributed effectively across short-form video platforms and ad networks with geo-targeting tailored to the game’s key markets.
For advertisers, this ad underscores several best practices:
- Use a challenge-based hook to immediately capture attention and spark curiosity.
- Incorporate real gameplay—especially moments of failure—to deepen user engagement.
- Finish with a clear, consistent CTA, integrated with the game’s brand identity for maximum impact.