Hole.io | Mobile Advertising Intelligence Analysis

As a long-time favorite in the hyper-casual category, Hole.io continues to drive strong engagement and downloads thanks to its instantly understandable mechanics and competitive edge.

Backed by Voodoo’s distribution power and UA expertise, the game has shown impressive longevity across global markets.

1. App Profile 

1.1 App Identity

Hole.io Can you move the black hole to swallow the buildings into the hole like an attacking hole master? The clock is ticking, tik tok, tik tok, will you succeed to swallow?

• Developer: Voodoo

• Release Date:

  • Google Play Store: 2018-06-21
  • Apple App Store: 2018-06-24

• Category & Subcategory: Game / Hyper Casual / Other Hyper Casual

1.2 Performance Metrics

• Estimated Downloads: 10.6M+ (Last 30 Days)

• Estimated Revenue (IAP+IAA): $2M+ (Last 30 Days)

• Rating:

  • Google Play Store: ⭐3.1/5 | 1215223 Reviews

  • Apple App Store: ⭐4.6/5 | 1963518 Reviews

1.3 Competitive Landscape

• Similar-Audience Apps: 

  Mob Control

  Snake Clash!

  Twerk Race 3D

  Attack Hole

  Snake Run Race

2. Advertising Strategy Breakdown

2.1 Ad Intelligence

• Active Creative Trends:

• Creative Formats:

  Video	Image	Playable Ads
  90.40%	3.29%	6.31%

2.2 Regional Targeting Strategy

• Tier 1 Focus: 

  USA	Japan	Canada
  4.65%	4.08%	2.86%

• High-Growth Markets：

  Brazil	Taiwan , China	Thailand
  4.03%	2.96%	2.93%

2.3 Traffic Sources

• Top Ad Networks :

  Mintegral	Fyber	Facebook(FB)
  29.78%	12.23%	11.31%

• Top Sub Sources

  Block Blast!	Snake Run Race・3D Running Game	Mob Control
  2.24%	2.07%	1.96%

2.4 Creative Anatomy

The ad opens with a woman energetically controlling a black hole as it swallows buildings in an urban environment. With each swipe, she cheers—“Get in!”—bringing energy and humor to the scene.

Hook		Demonstration	CTA
Instant Action, Instant Recognition		Gameplay Framed as Social Commentary	Seamless Verbal Prompt

This moment serves as a visually dynamic and emotionally expressive hook, instantly grabbing the viewer’s attention. The use of a vocal reaction adds personality to the ad, enhancing memorability.

From a marketing perspective, this opening works because:

• Visual impact: Fast-paced destruction is inherently eye-catching in a short-form environment.

• Emotional mirroring: Viewers mirror the player's enjoyment, increasing the chance of continued engagement.

The player continues to narrate her actions while explaining: “It’s called Hole.io—an addictive and competitive arcade game where you create a hole and devour everything.” This short description does three things at once:

1. Names the product without delay

2. Highlights core mechanics in plain language

3. Reinforces the emotional appeal—destruction as satisfying fun

In hyper-casual gaming, it’s crucial to demonstrate the loop quickly. This ad effectively delivers gameplay, narrative, and context in under 10 seconds—ideal for scroll-heavy environments.

The video concludes with the player calling out a clear prompt to “Download it for free now."

3. Conclusion

Hole.io’s ad success comes from a sharp understanding of short-form attention patterns and casual gamer psychology. For advertisers looking to replicate this approach, consider the following:

• Open with visual movement and emotion to break through platform noise.

• Deliver product messaging through casual narration, not scripted voiceovers.