Matchington Mansion | Mobile Advertising Intelligence Analysis

Matchington Mansion combines more than 3,000 carefully designed match-3 levels, a large number of furniture decorations in different styles, and rich NPC interactive plots, and is redefining the concept of "casual simulation business game".

But beyond the game itself, it’s the advertising strategy that truly stands out—leveraging smart creative concepts, ad networks, and geo-targeting to maximize reach and engagement.

1. App Profile 

1.1 App Identity

Matchington Mansion Do you have a knack for home decor & matching puzzles? Match pillows for a house makeover in this fun match-3 adventure!

• Developer: Magic Tavern, Inc.

• Release Date:

  • Google Play Store: 2017-10-11
  • Apple App Store: 2017-10-11

• Category & Subcategory: Game / Match / Classical Match

1.2 Performance Metrics

• Estimated Downloads: 680 K+ (Last 30 Days)

• Estimated Revenue (IAP+IAA): $115 M+ (Last 30 Days)

• Rating:

  • Google Play Store: ⭐4.4/5 | 2353256 Reviews

  • Apple App Store: ⭐4.3/5 | 298595 Reviews

1.3 Competitive Landscape

• Similar-Audience Apps: 

  Royal Match

  Gardenscapes

  Homescapes

  Triple Match Hidden Objects

  DesignVille: Merge & Design

2. Advertising Strategy Breakdown

2.1 Ad Intelligence

• Active Creative Trends:

• Creative Formats:

  Video	Image	Playable Ads
  70.58%	28.65%	0.77%

2.2 Regional Targeting Strategy

• Tier 1 Focus: 

  USA	Germany	Japan
  8.51%	4.64%	4.27%

• High-Growth Markets：

  United Kingdom	Canada	Korea
  3.98%	3.78%	3.66%

2.3 Traffic Sources

• Top Ad Networks :

  Facebook	Instagram	Messenger
  22.76%	22.20%	22.18%

• Top Sub Sources

  Lily’s Garden: Match & Design	Solitaire TriPeaks: Christmas	Gold and Goblins - Idle Tycoon
  3.80%	2.92%	2.48%

2.4 Creative Anatomy

Let’s break down one of its ads' success through the lens of Hook, Demonstration, and CTA, while offering insights for marketers seeking to apply similar strategies.

Hook&Demonstration		CTA
Highlighting Gameplay		A Clear and Compelling Download Prompt

The ad begins with a story about a pregnant mother who is treated coldly by her husband when she asks for help, but is moved by a stranger next to her and elopes to an abandoned house to continue the theme of "decorating the manor".

This story immediately arouses the audience's sympathy, prompting users to want to learn about the game and continue watching the ad. Story-based ad hooks are particularly effective in short video ads, which increase the completion rate of ads through a plot that first suppresses and then promotes.

Next, the ad shows how to decorate the abandoned house, contrasting the dirty scenes in the early stage with the warm scenes in the later stage, deepening the audience's impression.

This type of ad centered on "women's growth" attracts female players by combining the plot of the heroine's independent growth, thereby greatly shortening the user conversion link.

Finally, the ad ends with a clear call to action, showing the game logo and a striking download button on the screen, guiding users to download immediately. This simple and direct ending avoids user loss and maximizes conversion effects.

3. Conclusion

Matchington Mansion’s ad excels by combining a plot-driven hook, authentic gameplay demonstration, and a clear CTA—all distributed effectively across short-form video platforms and ad networks with geo-targeting tailored to the game’s key markets.

For advertisers, this ad underscores several best practices:

• Use a challenge-based hook to immediately capture attention and spark sympathy.
• The core values are conveyed, combined with real demonstration gameplay, to strengthen user participation.
• Finish with a clear, consistent CTA, integrated with the game’s brand identity for maximum impact.