Bun Bun Studio, which has been working in the music game field for many years, has made Music Piano 7 a phenomenal work through continuous iteration and innovation. Since the release of the first generation of the game, it has undergone multiple version updates and content expansions. Today, Music Piano 7 has delivered a brilliant report card in Q3 2025, with monthly downloads soaring to 8 million times, successfully topping the free music game charts in the United States, Britain, France and other countries and regions.
Gameplay is certainly important, but what really supports its growth is the advertising strategy behind it.
The following will analyze how the game achieves a win-win situation of advertising exposure and user conversion through multiple efforts in creative concepts, advertising channels, and regional targeting.
1. App Profile
1.1 App Identity
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Music Piano 7: Rush Song Games Music Piano 7 perfectly blends the relaxation of a music game with the excitement of a piano Tile challenge. |
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Developer: Melodya Muses
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Release Date:
- Google Play Store: 2023-10-12
- Apple App Store: /
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Category & Subcategory: Games / Music Games
1.2 Performance Metrics
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Estimated Downloads: 1.48 M+ (Last 30 Days)
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Estimated Revenue (IAP+IAA): $920 K+ (Last 30 Days)
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Rating:
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Google Play Store: ⭐4.4/5 | 137879 Reviews
- Apple App Store: /
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1.3 Competitive Landscape
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Similar-Audience Apps:
Dream Piano
Tiles Hop Music & Ball Game
Magic Tiles 3™
Dancing Road: Sprint & Match
Piano Star
2. Advertising Strategy Breakdown
2.1 Ad Intelligence
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Active Creative Trends:
- Creative Formats:
Video Image Playable Ads 80.13% 7.31% 12.55%
2.2 Regional Targeting Strategy
- Tier 1 Focus:
Japan American Vietnam 5.05% 5.00% 4.43% - High-Growth Markets：
Saudi Arabia France Canada 4.37% 4.04% 4.03%
2.3 Traffic Sources
- Top Ad Networks :
Mintegral Fyber Bigo 47.08% 15.99% 14.14% - Top Sub Sources
Hole.io Beat Battle Full Mod Fight Snake.io - Fun Online Snake 1.56% 1.54% 1.43%
2.4 Creative Anatomy
Let’s break down one of its ads' success through the hotspot of Hook, Demonstration, and CTA, while offering insights for marketers seeking to apply similar strategies.
| Hook&Demonstration | CTA | |
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| Highlighting Gameplay with Hot Spots | A Clear and Compelling Download Prompt | |
At the very beginning of the advertisement, the popular doll image LABUBU is put into the game and the actual background, and combined with magical music, it quickly attracted the user's curiosity and attention.
This hotspot immediately aroused the audience's curiosity, prompting users to want to learn more about the game and continue watching the ad. Hotspot ad hooks are particularly effective in short video ads, which can increase the ad completion rate by combining trendy phenomena.
Then, the ad shows the specific gameplay of the game, and in the process, the hot topic of LABUBU is repeatedly mentioned, and the image of this hot topic is "evilized", forming a contrast with the usual LABUBU. At the same time, because the music game emphasizes "operability", the video simulates the operation scenario from the first-person perspective, highlighting the element of "hands". In combination with the rhythm of the music, adding special effects full of visual impact can further enhance the sense of pleasure.
Although this type of advertising format combined with hotspot can only last for a period of time, it can effectively enhance user curiosity and improve the fun of the game, thereby greatly shortening the user conversion link.
Finally, the advertisement ends with a clear call to action. The game logo and a striking download button are displayed on the screen to guide users to download immediately. This ending is simple and direct, avoiding user loss and maximizing the conversion effect.
3. Conclusion
The success of the advertisement of Music Piano 7 is inseparable from the organic combination of the three strategies of hotspot hook, "repetitive and contrasting gameplay and clear call to action". With the efficient reach of short video advertising platforms and combined with regional targeting, the target users are accurately covered.
For advertisers, this ad underscores several best practices:
- The hotspot hook opens the game, quickly attracting attention and stimulating user curiosity;
- The repetition and contrast of hotspots, combined with real demonstration gameplay, enhance the fun of the game;
- The call to action is concise and powerful, combined with the brand logo, significantly improving the conversion rate.