My Talking Tom Friends 2 | Mobile Advertising Intelligence Analysis

My Talking Tom Friends 2 will be officially launched on both platforms globally in July 2025. It is the sequel to the virtual pet simulation game "My Talking Tom Friends". It combines the gameplay of multi-character collaborative interaction of the Tom cat family, personalized scene decoration, mini-game collection and real-time voice interaction, with more refined 3D animation effects and young-friendly operation design.

However, beyond the game itself, it’s the advertising strategy that truly stands out—leveraging smart creative concepts, ad networks, and geo-targeting to maximize reach and engagement.

1. App Profile 

1.1 App Identity

My Talking Tom Friends My Talking Tom Friends 2 brings together all your favorite friends for a next level virtual pet adventure.

• Developer: Outfit7 Limited

• Release Date:

  • Google Play Store: 2025-07-14
  • Apple App Store: 2025-07-15

• Category & Subcategory: Game / Children / Children

1.2 Performance Metrics

• Estimated Downloads: 19 M+ (Last 30 Days)

• Estimated Revenue (IAP+IAA): $53 M+ (Last 30 Days)

• Rating:

  • Google Play Store: ⭐4.5/5 | 53197 Reviews

  • Apple App Store: ⭐4.7/5 | 23949 Reviews

1.3 Competitive Landscape

• Similar-Audience Apps: 

  My Talking Tom 2

  My Talking Angela 2

  My Talking Tom Friends

  My Talking Hank: Islands

  Clash Royale

2. Advertising Strategy Breakdown

2.1 Ad Intelligence

• Active Creative Trends:

• Creative Formats:

  Video	Image	Playable Ads
  82.91%	15.15%	1.94%

2.2 Regional Targeting Strategy

• Tier 1 Focus: 

  Brazil	Mexico	US
  5.37%	5.05%	5.00%

• High-Growth Markets：

  Vietnam	Canada	Thailand
  4.69%	4.62%	4.15%

2.3 Traffic Sources

• Top Ad Networks :

  AdMob	Mintegral	Fyber
  27.29%	24.73%	16.33%

• Top Sub Sources

  Block Blast!Cat Sort 3D Puzzle- Sort Color	Makeup Stylist: Makeup Game	Talking Juan - Troll Juan
  1.56%	1.53%	1.43%

2.4 Creative Anatomy

Let’s break down one of its ads' success through the lens of Hook, Demonstration, and CTA, while offering insights for marketers seeking to apply similar strategies.

Hook&Demonstration		CTA
Highlighting Gameplay		A Clear and Compelling Download Prompt

The ad opens with a visual showcase of the game, combining live action footage with a giant screen to create a realistic home setting.

This kind of contextual game ad not only helps users associate the game with a sense of home but also automatically connects it to the scenarios in which it's used, subtly cultivating the game's homey qualities. Furthermore, the large screen display serves as a hook, keeping users engaged and curious.

The ad then showcases gameplay through a continuous live Q&A session, creating an interactive dialogue.

The ad, through its homey setting and ongoing dialogue, creates a uniquely relatable feel for the game, allowing users to fully understand the brand's purpose.

Finally, the ad concludes with a clear call to action, featuring the game logo and prompting users to download the app immediately. This simple and direct ending prevents user churn and maximizes conversions.

3. Conclusion

My Talking Tom Friends 2's ad excels by combining the scene-driven hooks, an authentic gameplay demonstration, and a clear CTA—all distributed effectively across short-form video platforms and ad networks with geo-targeting tailored to the game’s key markets.

For advertisers, this ad underscores several best practices:

• Use the scene-driven hook—a homey feel—to immediately capture attention and spark curiosity.
• Incorporate the homey feel with the conversational feel to build brand awareness and enhance the user experience.
• Finish with a clear, consistent CTA, integrated with the game’s brand identity for maximum impact.