Insightrackr has released the Top Short Drama Apps Ranking for November 2024, based on data monitored globally.
The list is sorted according to the app download volumes calculated by Insightrackr, identifying the top 15 short drama apps and dissecting the advertising and creative strategies of the popular cases for the month.
Top 15 Short Drama App Downloads
Among the top 15 short drama apps for November, the top three spots are still firmly held by DramaBox, ShortMax, and ReelShort, with no changes in ranking compared to the previous month.
GoodShort, with an increase of over 70% MoM on download volume, swapped positions with MoboReels, moving up one rank.
NetShort, which was analyzed in the October ranking, continued to gain momentum in November, with a download volume increase of 153.52% MoM.
The product with the largest growth in the list is Dramawave by Skywork AI (who also made Linky, the AI companion app). A 12-fold increase in download MoM helped this short drama app, which has been online for only a few months, to break into the 10th place in the ranking of November.
Following closely is Crazy Popcorn, which also achieved a 510.76% increase in download MoM in November, earning it a spot in the top 14.
01 Dramawave
Insightrackr data shows that Dramawave, released by Kunlun Group's Skywork AI in September, began to advertise from mid-October, with the overall quantity continuing to grow.
Entering November, Dramawave's daily ad creatives stabilized at over 100, which was followed by a peak download period.
Although the daily downloads gradually declined from its peak, it remained significantly higher than the previous month until the end of November, resulting in a month-on-month download increase of over 1200% for Dramawave.
In terms of creatives, Dramawave is simultaneously deploying both localized original dramas and translated Chinese dramas, but with more quantity and better picture quality for localized dramas.
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In the design of the creatives, using dramatic conflict scenes to quickly stimulate the audience's emotions is a common tactic for short drama ads to attract attention.
In Dramawave's creatives, this plot design is often combined with a flashback.
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In many of Dramawave's creatives, conflict scenes are placed in the first few seconds of the video, capturing attention and leaving questions in the viewer's mind, which are then gradually explained by flashing back to the events leading up to it.
02 Short Reels
Short Reels, launched in August of this year, corresponds to the developer called TuyiTech.
Before mid-November, Short Reels maintained a relatively low-key ad volume, with the number of creatives not exceeding 50 most of the time.
In mid-November, Short Reels' ad creatives suddenly increased, and the downloads also began to climb, reaching a peak of 45K downloads per day at the end of the month.
Insightrackr's data also shows that Indonesia, Brazil, and Thailand are the main sources of downloads for Short Reels, contributing more than 60% of the total downloads.
In terms of advertising creativity, Short Reels mainly uses translated domestic drama segments, paired with localized subtitles and AI voiceovers.
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For apps mainly targeting non-English markets, leveraging AI to achieve low-cost, high-efficiency multi-language creative production is also a common strategy.
03 Crazy Popcorn
Crazy Popcorn was launched on Google Play in July, and on the App Store in November this year, distributed by Pixel Vertex.
With the completion of the iOS app in November, Crazy Popcorn's ad creative volume began to rise, and the downloads also saw a significant increase.
The growth trend continued until the end of November, with Crazy Popcorn reaching a peak of nearly 29K downloads per day.
In terms of ad creatives, Crazy Popcorn is also an app that mainly promotes translated Chinese dramas.
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The common structure of Crazy Popcorn's ad creatives is: drama clip background + real person/digital person on-screen + AI dubbing + subtitles. The languages covered English, Thai, Korean, Portuguese, and more.
The above is the download and advertising situation of short drama apps for November 2024.
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