Perfect Tidy has quickly carved out a name for itself in the mobile gaming market, riding the wave of satisfying, hyper-casual gameplay that resonates with players seeking quick, stress-relieving experiences.
Its success is not just evident in impressive download figures but also in its ability to tap into the trend of “cleaning therapy,” a theme that has captured the attention of millions across short-form video platforms.
1. App Profile
1.1 App Identity
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Perfect Tidy It's time to escape into an ultimate chill & relaxation with Perfect Tidy, a really satisfying game to comfort your soul. |
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Developer: ABI Game
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Release Date:
- Google Play Store: 2024-09-17
- Apple App Store: 2024-09-24
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Category & Subcategory: Game / Hyper Casual / Other Hyper Casual
1.2 Performance Metrics
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Estimated Downloads: 1.9M+ (Last 30 Days)
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Estimated Revenue (IAP+IAA): $1.1M+ (Last 30 Days)
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Rating:
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Google Play Store: ⭐4.5/5 | 295370 Reviews
- Apple App Store: ⭐4.6/5 | 234232 Reviews
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1.3 Competitive Landscape
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Similar-Audience Apps:
Tidy Master
Mini Games: Calm & Chill
That's My Seat
Brain Puzzle
Satisdom
2. Advertising Strategy Breakdown
2.1 Ad Intelligence
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Active Creative Trends:
- Creative Formats:
Video Image Playable Ads 84.84% 2.92% 12.24%
2.2 Regional Targeting Strategy
- Tier 1 Focus:
USA Japan South Korea 9.61% 8.45% 4.57% - High-Growth Markets：
Mexico Turkey Malaysia 3.26% 3.21% 3.06%
2.3 Traffic Sources
- Top Ad Networks :
Mintegral Applovin Admob 44.16% 13.00% 12.42% - Top Sub Sources
블록 블라스트 (Block Blast) Pixel Art - Easy way to Art CapCut - Video Editor 2.70% 2.38% 2.32%
2.4 Creative Anatomy
Central to this success is its highly effective ad strategy—one that leverages familiar content hooks, intuitive gameplay demonstrations, and a clear, compelling call to action.
Let’s dive into the three key pillars—Hook, Demonstration, and CTA—to understand how Perfect Tidy masterfully engages and converts its audience.
The ad opens with a highly relatable, satisfying real-life scenario: a man meticulously cleaning a dirty carpet.
| Hook&Demonstration | CTA | |
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| Engaging Viewers with Familiar Visuals | A Clear Invitation to Download | |
This type of content is commonly found in “oddly satisfying” videos that dominate social media feeds, triggering a sense of gratification and curiosity in viewers.
By using this visual hook, Perfect Tidy immediately captures the viewer’s attention by tapping into a well-known content trend and leveraging the “visual ASMR” effect.
Once the initial hook is established, the ad smoothly transitions into the game interface, where a similarly dirty carpet awaits cleaning. A prominent on-screen text—“clean to reveal a surprise underneath this mess”—entices viewers to engage with the core gameplay mechanic: cleaning.
- This demonstration is both functional and aspirational, showing players exactly how to interact with the game while also hinting at potential rewards.
- It uses a simple, direct narrative to highlight the game’s unique value proposition without overwhelming the viewer.
This approach aligns with best practices for mobile game advertising: quickly presenting the core loop in a way that is intuitive and emotionally resonant, ensuring that even casual scrollers can grasp the gameplay concept within seconds.
At the end of the video, a direct download prompt appears, accompanied by the game’s app icon and a straightforward call to action.
3. Conclusion
Perfect Tidy’s ad strategy stands out by skillfully blending satisfying, real-life visuals with in-game demonstration and a clear download call-to-action. For advertisers aiming to replicate this success, consider:
- Using familiar, satisfying visual hooks to engage audiences quickly.
- Transitioning smoothly into clear, concise gameplay demonstrations.
- Concluding with a direct and easily accessible CTA that drives downloads.