ReelAct | Mobile Advertising Intelligence Analysis

ReelAct is a short drama app released by SoloWarrior, covering themes such as rebirth, revenge, fantasy, and Chinese style. Currently, it mainly targets the Brazilian market and has quickly entered the top 30 of the overseas short drama app download charts in less than half a year since its launch.

However, beyond the quality of micro drama itself, it’s the advertising strategy that truly stands out—leveraging smart creative concepts, ad networks, and geo-targeting to maximize reach and engagement.

1. App Profile

1.1 App Identity

ReelAct Welcome to ReelAct! We focus on providing you with diverse, shorter-duration episode content, allowing you to easily enjoy watching series during spare moments like commutes or breaks.

• Developer: SoloWarrior

• Release Date:

  • Google Play Store: /
  • Apple App Store: /

• Category & Subcategory: Entertainment / Audiovisual / Short Drama Series

1.2 Performance Metrics

• Estimated Downloads: 988.4K+ (Last 30 Days)

• Estimated Revenue (IAP+IAA): $857.4 K+ (Last 30 Days)

• Rating:

  • Google Play Store: /

  • Apple App Store: /

1.3 Competitive Landscape

• Similar-Audience Apps: 

  ReelShort

  FlexTV

  GoodShort

  FreeReels

  Melolo

2. Advertising Strategy Breakdown

2.1 Ad Intelligence

• Active Creative Trends:

• Creative Formats:

  Video	Image	Playable Ads
  99.83%	0.17%	0.00%

2.2 Regional Targeting Strategy

• Tier 1 Focus: 

  Brazil	Indonesia	Mexico
  83.05%	14.17%	1.35%

• High-Growth Markets：

  USA	Argentina
  1.25%	0.08%

2.3 Traffic Sources

• Top Ad Networks :

  Kwai	Fyber	Vungle
  88.67%	5.51%	2.44%

• Top Sub Sources

  Kwai-el mundo en videos cortos	Hay Day	Travel Town - Merge Adventure
  20.52%	9.09%	3.81%

2.4 Creative Anatomy

Let’s break down one of its ads' success through the lens of Hook, Highlight, and CTA, while offering insights for marketers seeking to apply similar strategies.

Hook&Demonstration		CTA
Quasi-presence Experience		A Clear and Compelling Download Prompt

The advertisement begins with a split-screen format. The left half features customer service personnel, the right half shows the user answering the call, the top half displays the app name, and the bottom half introduces the specific content. The customer service personnel communicate with the user using professional phrases such as "OlA SOU DO ATENDIMENTO DO NUBANK (Hello, I am a Nubank customer service representative)," and are even equipped with microphones similar to those used in live streaming.

The integration of customer service-style dialogue in the advertisement fosters trust, while the split-screen format retains the app logo and allows for a narrative, continuously engaging the viewer and encouraging continued viewing. Narrative ad hooks are particularly effective in short video ads, enhancing immersion and increasing ad completion rates through storytelling.

The customer service representative on the left half of the screen interacts with the user's response, "TEM MESMO! TANTO DINHEIRO ASSIM: DE ONDE VEIO ISSO!!???" (Really?! So much money? Where did it come from?!), through the phrase "NOTAMOS OUE HA 10 MIL REAIS NAO SACADOS NA SUA CONTA. (We noticed you have 10,000 reais in your account that haven't been withdrawn.)". This gradually reveals the highlights of the short drama app that allow users to earn money.

The advertisement uses customer service-style dialogue to focus on the app's highlights after the storyline unfolds, and also to build user trust based on the reliability of the customer service representative, thereby persuading users to actively use the app and ultimately achieving the advertising effect of moving from attraction to trust.

Finally, the ad concludes with a clear call to action, guiding users to download the ad immediately. This simple and direct ending avoids user churn and maximizes conversion rates.

3. Conclusion

ReelAct's ad excels by combining plot-driven-hooks, the highlight demonstration, and a clear CTA—all distributed effectively across short-form video platforms and ad networks with geo-targeting tailored to the app’s key markets.

For advertisers, this ad underscores several best practices:

• Use the visual-driven hook—multi-screen multi-views—to advance the story while retaining key moments, and to attention and enhances user immersion.
• Incorporate multi-screen multi-views withcustomer-style dialogue to enhances reliability of benefits and continuously strengthens user trust.
• Finish with a clear, consistent CTA, integrated with the game’s brand identity for maximum impact.