Royal Kingdom, a new title from Dream Games, has steadily gained traction in the mobile gaming space since its global launch, capitalizing on the success of its predecessor, Royal Match. Building on the familiarity of classic match-3 mechanics, the game appeals to a wide casual audience with its accessible design and user-friendly experience.
While gameplay remains a key driver of retention, Royal Kingdom’s marketing strategy also plays a significant role in its early momentum.
1. App Profile
1.1 App Identity
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Royal Kingdom From the creators of Royal Match comes a brand new match 3 puzzle adventure in Royal Kingdom, starring the extended Royal Family! |
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Developer: Dream Games
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Release Date:
- Google Play Store: 2024-11-20
- Apple App Store: 2024-11-21
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Category & Subcategory: Game / Match / Classical Match
1.2 Performance Metrics
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Estimated Downloads: 4.9M+ (Last 30 Days)
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Estimated Revenue (IAP+IAA): $33M+ (Last 30 Days)
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Rating:
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Google Play Store: ⭐4.6/5 | 352677 Reviews
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Apple App Store: ⭐4.7/5 | 306952 Reviews
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1.3 Competitive Landscape
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Similar-Audience Apps:
Royal Match
Match Masters
Goods Puzzle
Toy Blast
Goods Sort™ -Triple Busters 3D
2. Advertising Strategy Breakdown
2.1 Ad Intelligence
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Active Creative Trends:
- Creative Formats:
Video Image Playable Ads 75.78% 0.44% 23.78%
2.2 Regional Targeting Strategy
- Tier 1 Focus:
USA UK France 26.54% 2.70% 2.13% - High-Growth Markets：
Mexico Indonesia India 22.66% 8.65% 5.46%
2.3 Traffic Sources
- Top Ad Networks :
Mintegral Admob Unity 41.98% 27.24% 13.53% - Top Sub Sources
Block Blast! Fizzo - Read Good Novels
Musi - Simple Music Streaming 13.47% 5.55% 5.35%
2.4 Creative Anatomy
Among its creative efforts, one short-form video ad stands out for its ability to capture attention through an everyday scenario while subtly communicating the game's core value proposition.
| Hook | Demonstration | CTA | |
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| Street Interview In Times Square | Conversational Highlights Of Key Features | Direct Download Prompt | |
The ad opens with a street interview scene in New York’s Times Square. A woman, seemingly a passerby, points to a massive digital billboard featuring Royal Kingdom and tells the interviewer, “That’s my favorite game.”
This unscripted-style moment functions as a powerful hook: it mimics spontaneous user endorsement, lending the video a sense of authenticity.
Through a series of natural, back-and-forth conversations, key selling points of the game are unveiled with intentional casualness. The dialogue highlights:
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Classic match-3 mechanics, appealing to nostalgia and familiarity among casual gamers.
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Seamless gameplay with no ads, no cost, and no Wi-Fi required—addressing common friction points in mobile gaming.
The rapid transition between multiple interviewees maintains pace and dynamism, while reinforcing the notion that Royal Kingdom enjoys broad popularity.
After building trust and interest through emotional resonance and product clarity, the ad closes the loop with a strong verbal prompt.
3. Conclusion
The use of UGC-style framing, paired with social validation and simplified messaging, positions it as a model example of performance-driven short-form advertising. It's a format particularly well-suited to mobile-first platforms where attention spans are short, but intent can be high.
The Royal Kingdom advertisement exemplifies the power of blending authenticity with strategic messaging. For marketers aiming to replicate this success:
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Embrace Authenticity: Utilize real-life scenarios to foster trust and relatability.
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Highlight Core Benefits: Clearly communicate product advantages in a conversational tone.