When Oakever Games, which specializes in the development of traditional casual games, broke into the highly competitive puzzle match-3 track with great momentum, Tile Explorer: Tiles Clear experienced explosive growth in June 2025 with its ingenious combination of "classic match-3 gameplay + themed level exploration". The number of downloads in a single month soared to 9.6 million times, and the revenue reached an impressive US$1.8 million, successfully topping the free puzzle game list in many countries including India, Brazil, and Mexico.
But beyond the game itself, it’s the advertising strategy that truly stands out—leveraging smart creative concepts, ad networks, and geo-targeting to maximize reach and engagement.
1. App Profile
1.1 App Identity
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Tile Explorer: Tiles Clear! Prepare to embark on the enchanting world of Tile Explorer, the relaxing match puzzle game that transforms the act of tile matching into an art form. |
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Developer: Oakever Games
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Release Date:
- Google Play Store: 2024-05-17
- Apple App Store: 2024-05-17
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Category & Subcategory: Game / Match / Classical Match
1.2 Performance Metrics
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Estimated Downloads: 750K+ (Last 30 Days)
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Estimated Revenue (IAP+IAA): $290K+ (Last 30 Days)
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Rating:
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Google Play Store: ⭐4.9/5 | 655346 Reviews
- Apple App Store: ⭐4.9/5 | 94297 Reviews
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1.3 Competitive Landscape
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Similar-Audience Apps:
Goods Sort-Sorting Master Games
Blossom Sort - Flower Games
Match 3D Family
Mahjong Match
Triple Match Hidden Objects
2. Advertising Strategy Breakdown
2.1 Ad Intelligence
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Active Creative Trends:
- Creative Formats:
Video Image Playable Ads 97.97% 1.26% 0.77%
2.2 Regional Targeting Strategy
- Tier 1 Focus:
Turkey Brazil Japan 3.70% 3.37% 3.34% - High-Growth Markets：
ThailandMexico
Malaysia 3.31% 3.31% 3.25%
2.3 Traffic Sources
- Top Ad Networks :
Applovin Facebook Admob 47.08% 15.99% 14.14% - Top Sub Sources
Solitaire TriPeaks: Christmas World On Watch Goods Sort™ - Sorting Games 2.37% 2.24% 2.21%
2.4 Creative Anatomy
Let’s break down one of its ads' success through the lens of Hook, Demonstration, and CTA, while offering insights for marketers seeking to apply similar strategies.
| Hook&Demonstration | CTA | |
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| Highlighting Adventures and Gameplay | A Clear and Compelling Download Prompt | |
The ad starts with a subtitle, which reads: "This is the most challenging Tile game," and introduces the six benefits of the game.
This subtitle immediately arouses the curiosity and goodwill of the audience, prompting users to try and challenge the difficulties in the game, cleverly capturing the user's desire to prove themselves and verify whether the game is really as described. Challenge ad hooks are particularly effective in short video ads, quickly attracting users' attention through missed anxiety and self-efficacy.
Next, the ad shows the game screen of players matching items. By showing the gameplay, the user's desire to try is further deepened.
This type of ad format that shows real gameplay can effectively enhance users' trust and sense of substitution, thereby greatly shortening the user's conversion link.
Finally, the ad ends with a clear call to action, showing the game logo and a striking download button on the screen, guiding users to download immediately. This simple and direct ending avoids user loss and maximizes conversion effects.
3. Conclusion
Tile Explorer: Tiles Clear!’s ad excels by combining a challenge-driven hook, authentic gameplay demonstration, and a clear CTA—all distributed effectively across short-form video platforms and ad networks with geo-targeting tailored to the game’s key markets.
For advertisers, this ad underscores several best practices:
- Use a challenge-based hook to immediately capture attention and spark curiosity.
- Incorporate real gameplay to deepen user engagement.
- Finish with a clear, consistent CTA, integrated with the game’s brand identity for maximum impact.