ZO TV | Mobile Advertising Intelligence Analysis

ZO TV is a short drama app published by LIONZO TECHNOLOGIES PRIVATE LIMITED. It covers genres such as rebirth, thriller, revenge, fantasy, and Chinese style. It features exclusive content, daily updates, and personalized recommendations. Currently, it mainly targets the Indian market. When it was released in October 2025, it had already entered the top 100 of the overseas short drama app download charts.

However, beyond the quality of micro drama itself, it’s the advertising strategy that truly stands out—leveraging smart creative concepts, ad networks, and geo-targeting to maximize reach and engagement.

1. App Profile

1.1 App Identity

ZO TV Welcome to ZO TV - your ultimate destination for short dramas designed for your smartphone.

• Developer: FARSUN PTE. LTD.

• Release Date:

  • Google Play Store: 2025-10-08
  • Apple App Store: /

• Category & Subcategory: Entertainment / Audiovisual / Short Drama Series

1.2 Performance Metrics

• Estimated Downloads: 646.1 K+ (Last 30 Days)

• Estimated Revenue (IAP+IAA): $133.9 K+ (Last 30 Days)

• Rating:

  • Google Play Store: /

  • Apple App Store: /

1.3 Competitive Landscape

• Similar-Audience Apps: 

  ReelShort

  FlexTV

  GoodShort

  FreeReels

  Melolo

2. Advertising Strategy Breakdown

2.1 Ad Intelligence

• Active Creative Trends:

• Creative Formats:

  Video	Image	Playable Ads
  99.86%	0.14%	0.00%

2.2 Regional Targeting Strategy

• Tier 1 Focus: 

  India	Philippine	Mexico
  90.66%	1.14%	1.14%

• High-Growth Markets：

  USA	Bengal	United Arab Emirates
  0.88%	0.76%	0.63%

2.3 Traffic Sources

• Top Ad Networks :

  Facebook	AdMob
  96.58%	3.42%

• Top Sub Sources

  ReelShort - Stream Drama & TV	Tesonovela	Pocket Toons: Webtoons & Manga
  10.61%	9.09%	6.06%

2.4 Creative Anatomy

Let’s break down one of its ads' success through the lens of Hook, Highlight, and CTA, while offering insights for marketers seeking to apply similar strategies.

Hook&Demonstration		CTA
Quasi-presence Experience		A Clear and Compelling Download Prompt

The advertisement begins with a split-screen format: the lower half features a short drama sequence, while the upper half showcases a live-action actor explaining the plot, complete with a microphone similar to that used in live streaming.

The integration of a live-stream-like scenario into the ad sparks public curiosity, while the split-screen format creates a socialized style for the narrative and explanation, continuously capturing the viewer's attention and encouraging continued viewing. Visual ad hooks are particularly effective in short video ads; the split-screen format softens the abruptness of the ad and quickly piques the viewer's curiosity.

The live-action actor in the upper half seamlessly transitions to the lower half through the narrative and application explanations, incorporating the camera angle to create an off-screen perspective and evoke a sense of presence and novelty.

The ad effectively combines ambient noise with this "quasi-presence" perspective, maintaining user attention and ultimately achieving the desired advertising effect from attraction to promotion.

Finally, the ad concludes with a clear call to action, guiding users to download the ad immediately. This simple and direct ending avoids user churn and maximizes conversion rates.

3. Conclusion

ZO TV's ad excels by combining Hybrid hooks, the highlight demonstration, and a clear CTA—all distributed effectively across short-form video platforms and ad networks with geo-targeting tailored to the app’s key markets.

For advertisers, this ad underscores several best practices:

• Use the visual-driven hook—Split-screen functionality for story progression and host introduction—to grab attention.
• Incorporate live-stream-style with on-camera introductions to  reduce the sense of distance, continuously continuously strengthen user identification.
• Finish with a clear, consistent CTA, integrated with the game’s brand identity for maximum impact.