Insightrackr has released the Top Mobile Games by Downloads for August 2024, based on data monitored from global mobile market.
The list is divided into two categories: Top 15 Casual & Hyper/Hybrid-Casual Games and Top 15 Mid/Hard-Core Games. The report also dissects the advertising strategies and creative tactics behind the popular cases of the month.
Top 15 Casual & Hyper/Hybrid-Casual Games
"My Supermarket Simulator 3D" by Pakistani developer Playspare saw a staggering increase of over 300% in downloads month-over-month, catapulting it to 7th place in the rankings.
Other notable mentions include "Hole.io" by French developer Voodoo and "Car Race 3D: Car Racing" by Vietnamese developer Zego Studio, both experiencing a growth of over 10% in downloads.
01 My Supermarket Simulator 3D
The "supermarket simulator" genre has been a hit in casual gaming, with a plethora of similar products emerging.
Same as other competitors, "Supermarket Simulator 3D" follows the trend with 3D modeling and a first-person perspective, immersing players as supermarket managers. The game challenges players to manage inventory, pricing, staff, and checkout processes, encouraging strategic thinking to expand their business.
Despite not having the advantage of being an early release or offering significant gameplay iterations, the game has seen a remarkable increase in downloads. This success can be attributed to its consistent advertising and creative material strategies.
Data from Insightrackr shows that "My Supermarket Simulator 3D" has been adding 5-10 new creatives daily since its launch, with a steady increase in overall advertising creatives, demonstrating a reliable content production capability.
The game's downloads have been on the rise, with a peak of over 400,000 downloads in a single day. In terms of creative content, the game not only showcases in-game scenes of purchasing, storage, and checkout but also incorporates game streamer reactions to engage the audience.
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According to media distribution monitored by Insightrackr, the latter is predominantly used for platforms like TikTok.
02 Manage Supermarket Simulator
"Manage Supermarket Simulator" by Vietnamese developer Zego Studio also focuses on 3D supermarket simulator and has been consistently ranking in the top among casual games.
Insightrackr data indicates that the game had over 20 million global downloads in June and maintained over 15 million in July. However, August saw a decrease in both advertising materials and app downloads, causing a drop in the rankings.
The game's creative materials have not ventured into real-life footage, sticking to traditional formats that combine in-game visuals with specific scenario settings to attract player interest.
03 Hole.io
Launched in 2018, "Hole.io" achieved a 35% increase in downloads in August, securing the 11th spot in the rankings. This is an impressive feat for a casual game that has been in operation for over six years.
Insightrackr data shows an upward trend in both ad creatives and downloads for "Hole.io" in August, peaking at the end of the month. The primary sources of growth were the Indian market and some regions in Latin America.
The game's advertising creatives are focusing mainly on in-game scenes. They use techniques like slow motion and repeated perspective changes to amplify emotions and enhance the appeal of the creatives.
Top 15 Mid/Hard-Core Games
In the mid-core & hard-core ranking, "Spider Fighter 3: Open City" saw a 114% increase in downloads month-over-month, making it the fastest-growing game and placing it at 8th.
"Last War: Survival Game" by FirstFun also showed impressive performance, with downloads nearly doubling in August, leading to a 27-spot increase in rankings.
01 Spider Fighter 3: Open City
Developed by Eastern European developer Starplay Games, "Spider Fighter 3" features a superhero theme, with a focus on the iconic Spider-Man character.
The game not only features Spider-Man but also other superheroes like Iron Man and the Hulk. Therefore, showcasing different heroes and their combat scenes has become a primary content form for advertising videos.
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Insightrackr data indicates a noticeable increase in ad creatives for "Spider Fighter 3" in late August, with a corresponding rise in daily downloads, primarily from the Indian and Eastern European markets.
02 Last War: Survival Game
"Last War: Survival Game" has maintained a high level of advertising throughout July and August, with daily downloads fluctuating around 250,000.
Since its release in the second half of last year, this game, which combines doomsday theme, runner-and-fight mechanics, choice gates, and SLG gameplay, has been a hot topic in the gaming industry.
The game's success is attributed not only to its impressive revenue figures but also to its ability to attract players with just one hyper-casual mini game, proving the successful integration of the mini game with the core gameplay.
The creatives for the game primarily showcase the mini game but still retain SLG elements such as legions, weapons, and strategic confrontations, capturing the audience's attention with real-player reaction clips at the beginning of the videos.
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That's all for August 2024 Top Mobile Games by Downloads
For more insights into global mobile marketing data and trends, follow Insightrackr or visit www.insightrackr.com.