Black Deck - Card Battle CCG quickly stood out among card games with its simple and addictive card battle gameplay.
Gameplay is important, but the real support for its growth is the advertising strategy behind it.
The following will analyze how the game achieves a win-win situation of advertising exposure and user retention through multiple efforts in creative concepts, advertising channels, and regional targeting.
1. App Profile
1.1 App Identity
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Black Deck - Card Battle CCG Fight off the forces of evil in intense card battles. |
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Developer: SayGames Ltd
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Release Date:
- Google Play Store: 2020-03-23
- Apple App Store: /
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Category & Subcategory: Games / Cards
1.2 Performance Metrics
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Estimated Downloads: 0.25M+ (Last 30 Days)
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Estimated Revenue (IAP+IAA): $1.25M+ (Last 30 Days)
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Rating:
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Google Play Store: ⭐4.3/5 | 110681 Reviews
- Apple App Store: /
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1.3 Competitive Landscape
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Similar-Audience Apps:
Merge Arena：卡牌PvP
Rivals Duel: Card Battler
Mythic Tales：idle RPG
ARCANE RUSH: Auto Battler
Fist Out: CCG Duel
2. Advertising Strategy Breakdown
2.1 Ad Intelligence
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Active Creative Trends:
- Creative Formats:
Video Image Playable Ads 71.55% 3.23% 25.22%
2.2 Regional Targeting Strategy
- Tier 1 Focus:
America Japan Brazil 8.85% 6.19% 3.56% - High-Growth Markets：
England Germany France 3.52% 3.21% 2.79%
2.3 Traffic Sources
- Top Ad Networks :
Applovin Admob Youtube 37.14% 30.90% 8.06% - Top Sub Sources
Block Blast! Sudoku Pro Solitaire TriPeaks: Christmas 4.09% 2.67% 2.40%
2.4 Creative Anatomy
Let’s break down one of its ads' success through the lens of Hook, Demonstration, and CTA, while offering insights for marketers seeking to apply similar strategies.
| Hook&Demonstration | CTA | |
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| Highlighting Gameplay | Incitements boost download rates. | |
The ad starts by showing the real user experience. A player is drawing cards. After the card drawing is finished, the subtitles at the top of the video show: "OH, NO WAY!"
This sentence immediately arouses the audience's curiosity, prompting users to understand the content of the card, and cleverly grasps the user's curiosity. Strategic ad hooks are particularly effective in short video ads, quickly attracting users' attention through emotional reinforcement of words and actions.
Next, the ad shows the value of the drawn cards, and then reinforces the experience of this game through words such as "Addictive" and "Throwing". By showing the user experience, the user's desire to try is further deepened.
This type of advertising form that shows real gameplay and user experience can effectively enhance users' trust and sense of substitution, thereby greatly shortening the user's conversion link.
Finally, the ad ends with a clear "YOU'RE MISSING OUT" slogan as a call to action, guiding users to download immediately. This simple and direct ending avoids user loss and maximizes conversion effects.
3. Conclusion
The success of Cup Heroes's advertisement is inseparable from the organic combination of the three strategies of "real gameplay demonstration, situational pressure attraction and clear call to action". With the efficient reach of short video advertising platforms and combined with regional targeting, the target users are accurately covered.
For advertisers, this ad underscores several best practices:
- The strategic hook opening quickly attracts attention and stimulates user curiosity.
- The user experience is combined with real gameplay, especially the "special scenes", which strengthens user participation.
- The call to action is concise and powerful, significantly improving conversion rate.