By Impression Estimate
The TOP 10 overall remains stable, with "寻道大千" (Nobody's Adventure) and "猜成语对决游戏" (Guess the Idiom Game) maintaining their first and second positions, respectively. Among the last eight positions, "即刻猜成语游戏" (Instant Guessing Idiom Game), "器灵宝塔" (Qiling Pagoda), and "用魔法打败魔法" (Use Magic to Defeat Magic) are new entries for this period.
In terms of impression growth, "巨龙之痕" (Dragon's Trace) by FT Games, is the mini-game with the most impression growth in October. The new game "用魔法打败魔法" (Use Magic to Defeat Magic) also made it to the growth list, ranking 9th.
By Ad Creatives
From the perspective of the volume of ad creatives, "用魔法打败魔法" (Use Magic to Defeat Magic) shows a more significant push, not only being the TOP 2 by total ad creatives, but also ranking TOP 1 by MoM growth of ad creatives.
"主宰世界" (World Domination), an immortality-themed idle RPG from 4399, also reached a new high in advertising in October, ranking 8th by ad creatives and 3rd by MoM growth of ad creatives.
New Games Ranking
For new games, "火柴战争勇士" (Stick War Warriors), "英雄之冠" (Hero's Crown), and "混沌挂机" (Chaos Idle) all made it to the TOP 10 for both impression estimate and ad creatives.
"火柴战争勇士" (Stick War Warriors) is a stickman-themed casual game with number comparison gameplay. "英雄之冠" (Hero's Crown) is a classic MIR-like game, and "混沌挂机" (Chaos Idle) is an idle RPG.
Creative Case Studies
用魔法打败魔法 (Use Magic to Defeat Magic):
In terms of visual presentation, the ad creatives adopted the popular "tower-climbing + number confrontation" from games like "Hero Wars", combining with the plot of the hero being framed and forced to start from scratch, making the ad creatives more attractive.
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三国：冰河时代 (Three Kingdoms: Ice Age):
The ad creatives highlight the game's "Three Kingdoms + ice age" theme, depicting various construction and production scenes in the game with a cartoon style.
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