About Rocket Studio
Rocket Studio is one of Vietnam's leading developers in the casual and hyper-casual gaming space. Known for its agility in developing, iterating, and scaling hit titles, Rocket focuses on staying ahead of both gameplay and creative trends.
As competition intensifies and player preferences evolve rapidly, the studio places strong emphasis on identifying emerging game concepts and optimizing creative performance across markets.
The Challenge: Staying Ahead in a Rapidly Evolving Market
For a studio aiming to expand its global footprint, discovering breakout opportunities early and optimizing creative performance are key to sustained growth. Rocket Studio's UA (User Acquisition) team needed a way to:
- Identify trending games and benchmark against top-performing competitors.
- Analyze global and regional ad strategies to improve their own creative approach.
- Gain a deeper understanding of the Chinese market — one of the most dynamic and competitive gaming regions in the world.
However, tracking ad and store data across multiple markets and networks was time-consuming and fragmented. The team needed a unified, reliable intelligence platform that offered comprehensive creative coverage and timely data updates.
The Solution: Streamlined Creative and Market Intelligence
Rocket Studio chose Insightrackr for its intuitive interface, fast onboarding, and robust monitoring capabilities.
- Through Creative Gallery, the team tracks top-performing creatives across global markets, identifies emerging visual and gameplay trends, and benchmarks against competitors' ad strategies.
- With App Store Charts and integrated Downloads & Revenue Data, Rocket Studio's user acquisition and product teams can jointly evaluate market performance, discover rising titles, and assess the commercial impact of creative strategies.
- Insightrackr's intelligence extends beyond global mobile games to include comprehensive insights into China's WeChat Mini Games, enabling Rocket Studio to better understand market dynamics and creative trends within China's highly active gaming ecosystem.
- Timely updates ensure the team always has access to the latest ad and app insights, helping shorten the research cycle and reduce guesswork in campaign planning.
The Result: From Faster Discovery to Smarter Decisions
By leveraging Insightrackr, Rocket Studio streamlined its creative analysis and market evaluation workflow.
- Faster insight discovery: Teams can instantly identify promising ideas and adjust production priorities.
- Smarter decision-making: Cross-functional alignment between creative design and UA teams allows for more confident testing and iteration.
- Reduced uncertainty: Continuous monitoring of both competitors and new market entrants enables early response to shifts in audience demand.
Insightrackr has become an essential part of Rocket Studio's daily operations, supporting a data-driven approach to creativity and growth.
Customer's Voice
“Insightrackr helps us stay one step ahead of the competition. It's become part of our creative process — from finding inspiration to understanding what's working in each region. The clarity and timeliness of the data make a real difference.”
— Nguyen Tuan Vu, Head of Creative, Rocket Studio
As mobile game competition accelerates, rapid insight discovery is key to sustained success. For developers like Rocket Studio, leveraging reliable intelligence tools such as Insightrackr enables them to act faster, create smarter, and capture opportunities before the crowd.
👉 Discover how Insightrackr can empower your next growth move. Visit www.insightrackr.com to learn more.