September has seen Insightrackr introduce several significant updates centered around creative analysis and ranking modules. We have launched the "Creative Group" feature, which helps advertisers reconstruct the complete viewing experience of users and analyze marketing trends from the perspective of creative combinations.
Additionally, we have introduced more intelligent filtering and creative recommendation functions, providing users with a more convenient solution for marketing strategy analysis.
Let's take a look at the key feature updates:
🌟 Creative Library | Creative Group Analysis
A new "Creative Group" view has been added to the Creative Library module, where you can filter and view 10 different advertising creative combinations. Whether it's a combination of multiple images, images with videos, or more interactive video and playable ad combinations, they can all be quickly filtered.
The presentation of Creative Groups retains the connection between elements such as videos/images, playable ads, Endcards, and landing pages, more authentically reconstructing the complete experience users have when watching ads, forming a new perspective for creative analysis.
From this new perspective, you can break free from the limitations of single creative and instead analyze the synergistic relationships between different creative elements to discover the best creative combinations.
Each creative group is associated with detailed data metrics, such as lifecycle and impression estimates, helping you more scientifically evaluate creative effects and provide data support for creative strategy optimization.
Like other views in the Creative Library, you can also click the "Details" button to enter the creative details page to further understand the data and information of the corresponding creative.
🌟 Material Filtering | New Audience Analysis
You can now use the "Audience Analysis" filter to find advertising creatives with audience data.
The data includes gender ratios and age groups, which can help you more conveniently find advertising creatives that highly match your target audience.
In addition, on the creative details page, you can view more detailed audience distribution data for individual creative, thus conducting a more in-depth creative strategy analysis.
🌟 New App, Overseas App, Short Dramas Ranking on the Home Page
Insightrackr has added a series of rankings on the home page, including the "Overseas App" and "New App" rankings, as well as the " Short Dramas" ranking, to help you keep up with market dynamics at all times.
Through these rankings, you can more quickly discover popular products from Chinese developers, or new products that are rapidly rising, or short dramas that are being heavily promoted by short drama distributors recently.
🌟 New Smart Creative Recommendation
If you are struggling to find the advertising creativity of potential competitors, then the "Smart Creative Recommendation" feature will definitely help you.
Just enter the App name or App ID, and then add the App, Insightrackr can automatically retrieve similar applications and the advertising creative materials they have placed.
You can also further filter out creatives that better meet your needs through filter options, thus quickly understanding the creative strategies of competitors and creating differentiated ads.
🌟 New "My Tags" Filter
In the process of filtering creatives or rankings, you can check the "My Tags" filter to quickly filter out products that you have previously favorited and tagged, thus defining the browsing range within the specific tag group you need, better meeting your personalized browsing needs.
Insightrackr is always committed to helping advertisers and marketers more efficiently capture market trends, discover creative inspiration, and analyze marketing strategies.
We hope that the updated features will bring more convenience and value to your advertising and marketing work.
If you want to know more about global mobile marketing data and trends, please follow Insightrackr or visit: www.insightrackr.com