Insightrackr has released the Top Short Drama and Live Streaming Apps by Downloads for September 2024, based on data monitored from global mobile market.
The list is divided into two categories: Top 15 Short Drama Apps and Top 15 Live Streaming Apps, with an in-depth analysis of the advertising strategies and creative tactics of the month's hot cases.
Top 15 Short Drama Apps
Compared to August, the Top 15 Short Drama App by Downloads in September saw more significant changes.
In the top tier, ShortMax by Jiuzhou Culture, DramaBox by DianZhong Technology, and ReelShort by Crazy Maple Studio continue to dominate the top three download spots, with ShortMax and DramaBox swapping places.
In the middle of the list, two new products launched in July saw a concentrated explosion in September, StardustTV and Micro Drama, with their September downloads increasing several to tens of times compared to the previous month, and their rankings also rising significantly.
At the lower end, DramaBite by Newborn Town also achieved a download increase of more than 5 times in September, successfully entering the top 15 short drama app downloads.
01 StardustTV
StardustTV, launched in July, experienced a decline in ad creatives from late August, with a gradual decrease in the overall number of creatives.
However, entering mid-September, StardustTV launched over 70 new creatives at once, and continued to have new creatives launched daily, leading to an increase in the overall number of creatives.
Correspondingly, StardustTV's download trend in September also showed a strong fluctuation, but it maintained an upward trend by the end of September.
From the creatives launched by StardustTV, it appears to be another product from China, with local dramas and translated Chinese dramas accounting for about half of the main push, covering female-oriented keywords such as "boss," "infidelity," and "flash marriage."
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Notably, in addition to videos, landing pages are also an important part of StardustTV's advertising creativity.
Through Insightrackr's recently launched "Creative Group" feature, it can be seen that some creatives of StardustTV are associated with corresponding landing pages, which include logos, episode covers, names, plot introductions, and CTA buttons.
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The Web to App approach eliminates the cumbersome process of users searching for episodes after jumping to the App, providing a smoother user experience. At the same time, developers can obtain more timely and complete data feedback.
Insightrackr's Creative Group retains the connection between elements, restoring the complete experience users have when watching advertisements, bringing a new perspective to ad creative analysis for advertisers.
02 DramaBite
Newborn Town joined the short drama industry last July, and its short drama App was originally named Mini Episode, later renamed DramaBite.
Considering Newborn Town's many years of operation in the MENA, it is without a doubt that DramaBite also targets the Middle East as its main market.
Insightrackr data shows that Egypt and Saudi Arabia are its main download source markets, accounting for more than 60% of total downloads.
Focusing on recent data, DramaBite almost stopped advertising from August for more than a month, and only started to have new ad launches at the end of September, but the quantity is not much. Downloads also rose rapidly during this period, reaching nearly 40,000 per day at their peak.
On the other hand, observing the ad creatives of DramaBite, it is not difficult to find that Newborn Town has given full play to its local advantages.
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Although the number of creatives is not much, they are all well-produced local drama segments, unlike other short drama Apps that use translated Chinese drama clips.
Local actors, professional camera language, and Arabic subtitles all leave a better impression of "high-quality short dramas" for the audience.
However, it is necessary to continue to pay attention to DramaBite's advertising data in October to confirm whether this is a simple test for the App or a new episode, or a long-term marketing action.
03 Micro Drama
Micro Drama is another short drama App on the list that saw a multiple increase in downloads in September.
From Insightrackr's data, this App has been continuously increasing in ad creatives since mid-August, reaching a peak around September 10. At the same time, downloads also reached a peak.
But after that, Micro Drama's ad creatives and download volume both declined, and it was not until the end of September that an upward trend began to appear again.
Compared with the previous two Apps, Micro Drama's ad creatives are more "rough", as most are Chinese short drama app creatives, and some of which have subtitle translation and AI dubbing.
Such a creative strategy may be related to Micro Drama's target market. According to Insightrackr's advertising distribution data, Micro Drama's advertising focus is mainly on the Taiwan and Southeast Asian markets.
TOP 15 Live Streaming Apps
In the Top 15 Live Streaming Apps by Downloads in September, BIGO LIVE, Eloelo, Tango, and Kick continue to maintain their positions in the top 4, with no changes in ranking.
Among them, BIGO LIVE had the most download growth, reaching 23.46%. At the same time, its lightweight version BIGO LIVE Lite also saw growth, with downloads more than doubling in September.
The Apps with noticeable download growth in September also include NFL and JACO, with other products' download fluctuations all within 30%.
01 JACO
JACO, issued in June last year, topped the app store lists in many Middle East and North African countries and regions in a very short time after its launch, and is very popular in the Middle East market.
Insightrackr data shows that JACO's downloads experienced a significant fluctuation in the second half of September, with single-day downloads once approaching 65,000, and then quickly returning to a level of 20,000/day.
However, considering JACO's ad creative data in September, although there is a certain fluctuation, the overall is still stable, and there is no short-term sharp increase. Therefore, JACO's growth in September may not be entirely due to media buying.
As a live streaming product mainly facing the Middle East market, JACO's ad creatives are fully localized while ensuring high-quality visual effects.
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Like most live streaming Apps, JACO also cuts in the video clips of the live streamers' PK, and in this scene, it shows the APP's rich handsome men and beautiful women users, as well as excellent gift effects.
On the other hand, "making money and cashing out" is also an important selling point of JACO. In addition to directly indicating with elements such as gold coins, cash, and currency symbols in the video, some other creatives of JACO will design situations such as "mobile phones being accidentally run over by a car" to startle people. Then it leads to "big gifts including iPhones" to call on users to download.
02 Bermuda
Bermuda, which was launched in 2016, is definitely an "old product" compared to other apps on the list, but it still achieved a download growth of 17.23% in September.
Insightrackr's data shows that its ad creative data in September showed a trend of fluctuating and rising, and the launch of new creatives was also relatively stable. At the same time, its September downloads also increased compared to August.
In terms of ad creativity, Bermuda adopts the "hormone" strategy commonly used by social Apps, giving users imagination space by displaying the images of beautiful girls.
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The above is the download and advertising situation of overseas short drama and live streaming apps in September 2024.
For more global mobile marketing data and trends, please follow Insightrackr's WeChat public account or visit the product official website: www.insightrackr.com