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Gacha | Mobile Advertising Terminology
Gacha is a monetization mechanic in mobile games, driving player spending and engagement.
2025-06-26
Supply-Side Platform (SSP) | Mobile Advertising Terminology
SSPs automate ad sales for publishers, optimizing revenue and targeting while connecting them to multiple advertisers.
2025-04-14
Demand-Side Platform (DSP) | Mobile Advertising Terminology
DSPs streamline digital ad buying, enabling real-time targeting, optimization, and efficiency for advertisers.
2025-04-14
Lookalike audience | Mobile Advertising Terminology
Lookalike audiences help advertisers efficiently reach new users resembling existing customers, boosting campaign performance.
2025-04-11
Ad Fatigue | Mobile Advertising Terminology
Ad fatigue occurs when repeated exposure to the same ad causes users to lose interest, reducing engagement and return on investment.
2025-04-11
Conversion Rate | Mobile Advertising Terminology
Conversion rate is a key metric for measuring ad performance. It reflects how effectively users are converting.
2025-04-11
Click Fraud | Mobile Advertising Terminology
Click fraud is a common and disruptive problem in digital advertising, leading to wasted budgets and skewed performance data.
2025-04-07
A/B Testing | Mobile Advertising Terminology
A/B testing is a vital tool in digital advertising, offering advertisers a scientific approach to fine-tune their campaigns.
2025-04-07
Programmatic Advertising | Mobile Advertising Terminology
Programmatic advertising uses algorithms and real-time bidding to automate ad buying, enhancing precision in targeting and improving efficiency.
2025-04-02
User Persona | Mobile Advertising Terminology
User persona is a fictional representation of your target audience based on real data, designed to optimize marketing strategies and enhance user engagement.
2025-04-02
Dynamic Creative Optimization (DCO) | Mobile Advertising Terminology
Dynamic Creative Optimization (DCO) leverages real-time data and automation to personalize ads, increasing conversion rates.
2025-03-31
View-Through Rate (VTR) | Mobile Advertising Terminology
View-Through Rate (VTR) measures ad engagement in video ads, guiding optimization for better ROI and campaign success.
2025-03-31
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Gacha | Mobile Advertising Terminology
Gacha is a monetization mechanic in mobile games, driving player spending and engagement.
2025-06-26
Supply-Side Platform (SSP) | Mobile Advertising Terminology
SSPs automate ad sales for publishers, optimizing revenue and targeting while connecting them to multiple advertisers.
2025-04-14
Demand-Side Platform (DSP) | Mobile Advertising Terminology
DSPs streamline digital ad buying, enabling real-time targeting, optimization, and efficiency for advertisers.
2025-04-14
Lookalike audience | Mobile Advertising Terminology
Lookalike audiences help advertisers efficiently reach new users resembling existing customers, boosting campaign performance.
2025-04-11
Ad Fatigue | Mobile Advertising Terminology
Ad fatigue occurs when repeated exposure to the same ad causes users to lose interest, reducing engagement and return on investment.
2025-04-11
Conversion Rate | Mobile Advertising Terminology
Conversion rate is a key metric for measuring ad performance. It reflects how effectively users are converting.
2025-04-11
Click Fraud | Mobile Advertising Terminology
Click fraud is a common and disruptive problem in digital advertising, leading to wasted budgets and skewed performance data.
2025-04-07
A/B Testing | Mobile Advertising Terminology
A/B testing is a vital tool in digital advertising, offering advertisers a scientific approach to fine-tune their campaigns.
2025-04-07
Programmatic Advertising | Mobile Advertising Terminology
Programmatic advertising uses algorithms and real-time bidding to automate ad buying, enhancing precision in targeting and improving efficiency.
2025-04-02
User Persona | Mobile Advertising Terminology
User persona is a fictional representation of your target audience based on real data, designed to optimize marketing strategies and enhance user engagement.
2025-04-02
Dynamic Creative Optimization (DCO) | Mobile Advertising Terminology
Dynamic Creative Optimization (DCO) leverages real-time data and automation to personalize ads, increasing conversion rates.
2025-03-31
View-Through Rate (VTR) | Mobile Advertising Terminology
View-Through Rate (VTR) measures ad engagement in video ads, guiding optimization for better ROI and campaign success.
2025-03-31
No articles yet
1
2
3
4
Gacha | Mobile Advertising Terminology
Gacha is a monetization mechanic in mobile games, driving player spending and engagement.
2025-06-26
Supply-Side Platform (SSP) | Mobile Advertising Terminology
SSPs automate ad sales for publishers, optimizing revenue and targeting while connecting them to multiple advertisers.
2025-04-14
Demand-Side Platform (DSP) | Mobile Advertising Terminology
DSPs streamline digital ad buying, enabling real-time targeting, optimization, and efficiency for advertisers.
2025-04-14
Lookalike audience | Mobile Advertising Terminology
Lookalike audiences help advertisers efficiently reach new users resembling existing customers, boosting campaign performance.
2025-04-11
Ad Fatigue | Mobile Advertising Terminology
Ad fatigue occurs when repeated exposure to the same ad causes users to lose interest, reducing engagement and return on investment.
2025-04-11
Conversion Rate | Mobile Advertising Terminology
Conversion rate is a key metric for measuring ad performance. It reflects how effectively users are converting.
2025-04-11
Click Fraud | Mobile Advertising Terminology
Click fraud is a common and disruptive problem in digital advertising, leading to wasted budgets and skewed performance data.
2025-04-07
A/B Testing | Mobile Advertising Terminology
A/B testing is a vital tool in digital advertising, offering advertisers a scientific approach to fine-tune their campaigns.
2025-04-07
Programmatic Advertising | Mobile Advertising Terminology
Programmatic advertising uses algorithms and real-time bidding to automate ad buying, enhancing precision in targeting and improving efficiency.
2025-04-02
User Persona | Mobile Advertising Terminology
User persona is a fictional representation of your target audience based on real data, designed to optimize marketing strategies and enhance user engagement.
2025-04-02
Dynamic Creative Optimization (DCO) | Mobile Advertising Terminology
Dynamic Creative Optimization (DCO) leverages real-time data and automation to personalize ads, increasing conversion rates.
2025-03-31
View-Through Rate (VTR) | Mobile Advertising Terminology
View-Through Rate (VTR) measures ad engagement in video ads, guiding optimization for better ROI and campaign success.
2025-03-31
No articles yet
1
2
3
4
Gacha | Mobile Advertising Terminology
Gacha is a monetization mechanic in mobile games, driving player spending and engagement.
2025-06-26
Supply-Side Platform (SSP) | Mobile Advertising Terminology
SSPs automate ad sales for publishers, optimizing revenue and targeting while connecting them to multiple advertisers.
2025-04-14
Demand-Side Platform (DSP) | Mobile Advertising Terminology
DSPs streamline digital ad buying, enabling real-time targeting, optimization, and efficiency for advertisers.
2025-04-14
Lookalike audience | Mobile Advertising Terminology
Lookalike audiences help advertisers efficiently reach new users resembling existing customers, boosting campaign performance.
2025-04-11
Ad Fatigue | Mobile Advertising Terminology
Ad fatigue occurs when repeated exposure to the same ad causes users to lose interest, reducing engagement and return on investment.
2025-04-11
Conversion Rate | Mobile Advertising Terminology
Conversion rate is a key metric for measuring ad performance. It reflects how effectively users are converting.
2025-04-11
Click Fraud | Mobile Advertising Terminology
Click fraud is a common and disruptive problem in digital advertising, leading to wasted budgets and skewed performance data.
2025-04-07
A/B Testing | Mobile Advertising Terminology
A/B testing is a vital tool in digital advertising, offering advertisers a scientific approach to fine-tune their campaigns.
2025-04-07
Programmatic Advertising | Mobile Advertising Terminology
Programmatic advertising uses algorithms and real-time bidding to automate ad buying, enhancing precision in targeting and improving efficiency.
2025-04-02
User Persona | Mobile Advertising Terminology
User persona is a fictional representation of your target audience based on real data, designed to optimize marketing strategies and enhance user engagement.
2025-04-02
Dynamic Creative Optimization (DCO) | Mobile Advertising Terminology
Dynamic Creative Optimization (DCO) leverages real-time data and automation to personalize ads, increasing conversion rates.
2025-03-31
View-Through Rate (VTR) | Mobile Advertising Terminology
View-Through Rate (VTR) measures ad engagement in video ads, guiding optimization for better ROI and campaign success.
2025-03-31
No articles yet
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Competitive Intelligence
Gacha | Mobile Advertising Terminology
Gacha is a monetization mechanic in mobile games, driving player spending and engagement.
2025-06-26
Supply-Side Platform (SSP) | Mobile Advertising Terminology
SSPs automate ad sales for publishers, optimizing revenue and targeting while connecting them to multiple advertisers.
2025-04-14
Demand-Side Platform (DSP) | Mobile Advertising Terminology
DSPs streamline digital ad buying, enabling real-time targeting, optimization, and efficiency for advertisers.
2025-04-14
Lookalike audience | Mobile Advertising Terminology
Lookalike audiences help advertisers efficiently reach new users resembling existing customers, boosting campaign performance.
2025-04-11
Ad Fatigue | Mobile Advertising Terminology
Ad fatigue occurs when repeated exposure to the same ad causes users to lose interest, reducing engagement and return on investment.
2025-04-11
Conversion Rate | Mobile Advertising Terminology
Conversion rate is a key metric for measuring ad performance. It reflects how effectively users are converting.
2025-04-11
Click Fraud | Mobile Advertising Terminology
Click fraud is a common and disruptive problem in digital advertising, leading to wasted budgets and skewed performance data.
2025-04-07
A/B Testing | Mobile Advertising Terminology
A/B testing is a vital tool in digital advertising, offering advertisers a scientific approach to fine-tune their campaigns.
2025-04-07
Programmatic Advertising | Mobile Advertising Terminology
Programmatic advertising uses algorithms and real-time bidding to automate ad buying, enhancing precision in targeting and improving efficiency.
2025-04-02
User Persona | Mobile Advertising Terminology
User persona is a fictional representation of your target audience based on real data, designed to optimize marketing strategies and enhance user engagement.
2025-04-02
Dynamic Creative Optimization (DCO) | Mobile Advertising Terminology
Dynamic Creative Optimization (DCO) leverages real-time data and automation to personalize ads, increasing conversion rates.
2025-03-31
View-Through Rate (VTR) | Mobile Advertising Terminology
View-Through Rate (VTR) measures ad engagement in video ads, guiding optimization for better ROI and campaign success.
2025-03-31
No articles yet
1
2
3
4
Gacha | Mobile Advertising Terminology
Gacha is a monetization mechanic in mobile games, driving player spending and engagement.
2025-06-26
Supply-Side Platform (SSP) | Mobile Advertising Terminology
SSPs automate ad sales for publishers, optimizing revenue and targeting while connecting them to multiple advertisers.
2025-04-14
Demand-Side Platform (DSP) | Mobile Advertising Terminology
DSPs streamline digital ad buying, enabling real-time targeting, optimization, and efficiency for advertisers.
2025-04-14
Lookalike audience | Mobile Advertising Terminology
Lookalike audiences help advertisers efficiently reach new users resembling existing customers, boosting campaign performance.
2025-04-11
Ad Fatigue | Mobile Advertising Terminology
Ad fatigue occurs when repeated exposure to the same ad causes users to lose interest, reducing engagement and return on investment.
2025-04-11
Conversion Rate | Mobile Advertising Terminology
Conversion rate is a key metric for measuring ad performance. It reflects how effectively users are converting.
2025-04-11
Click Fraud | Mobile Advertising Terminology
Click fraud is a common and disruptive problem in digital advertising, leading to wasted budgets and skewed performance data.
2025-04-07
A/B Testing | Mobile Advertising Terminology
A/B testing is a vital tool in digital advertising, offering advertisers a scientific approach to fine-tune their campaigns.
2025-04-07
Programmatic Advertising | Mobile Advertising Terminology
Programmatic advertising uses algorithms and real-time bidding to automate ad buying, enhancing precision in targeting and improving efficiency.
2025-04-02
User Persona | Mobile Advertising Terminology
User persona is a fictional representation of your target audience based on real data, designed to optimize marketing strategies and enhance user engagement.
2025-04-02
Dynamic Creative Optimization (DCO) | Mobile Advertising Terminology
Dynamic Creative Optimization (DCO) leverages real-time data and automation to personalize ads, increasing conversion rates.
2025-03-31
View-Through Rate (VTR) | Mobile Advertising Terminology
View-Through Rate (VTR) measures ad engagement in video ads, guiding optimization for better ROI and campaign success.
2025-03-31
No articles yet
1
2
3
4
Gacha | Mobile Advertising Terminology
Gacha is a monetization mechanic in mobile games, driving player spending and engagement.
2025-06-26
Supply-Side Platform (SSP) | Mobile Advertising Terminology
SSPs automate ad sales for publishers, optimizing revenue and targeting while connecting them to multiple advertisers.
2025-04-14
Demand-Side Platform (DSP) | Mobile Advertising Terminology
DSPs streamline digital ad buying, enabling real-time targeting, optimization, and efficiency for advertisers.
2025-04-14
Lookalike audience | Mobile Advertising Terminology
Lookalike audiences help advertisers efficiently reach new users resembling existing customers, boosting campaign performance.
2025-04-11
Ad Fatigue | Mobile Advertising Terminology
Ad fatigue occurs when repeated exposure to the same ad causes users to lose interest, reducing engagement and return on investment.
2025-04-11
Conversion Rate | Mobile Advertising Terminology
Conversion rate is a key metric for measuring ad performance. It reflects how effectively users are converting.
2025-04-11
Click Fraud | Mobile Advertising Terminology
Click fraud is a common and disruptive problem in digital advertising, leading to wasted budgets and skewed performance data.
2025-04-07
A/B Testing | Mobile Advertising Terminology
A/B testing is a vital tool in digital advertising, offering advertisers a scientific approach to fine-tune their campaigns.
2025-04-07
Programmatic Advertising | Mobile Advertising Terminology
Programmatic advertising uses algorithms and real-time bidding to automate ad buying, enhancing precision in targeting and improving efficiency.
2025-04-02
User Persona | Mobile Advertising Terminology
User persona is a fictional representation of your target audience based on real data, designed to optimize marketing strategies and enhance user engagement.
2025-04-02
Dynamic Creative Optimization (DCO) | Mobile Advertising Terminology
Dynamic Creative Optimization (DCO) leverages real-time data and automation to personalize ads, increasing conversion rates.
2025-03-31
View-Through Rate (VTR) | Mobile Advertising Terminology
View-Through Rate (VTR) measures ad engagement in video ads, guiding optimization for better ROI and campaign success.
2025-03-31
No articles yet
1
2
3
4
Gacha | Mobile Advertising Terminology
Gacha is a monetization mechanic in mobile games, driving player spending and engagement.
2025-06-26
Supply-Side Platform (SSP) | Mobile Advertising Terminology
SSPs automate ad sales for publishers, optimizing revenue and targeting while connecting them to multiple advertisers.
2025-04-14
Demand-Side Platform (DSP) | Mobile Advertising Terminology
DSPs streamline digital ad buying, enabling real-time targeting, optimization, and efficiency for advertisers.
2025-04-14
Lookalike audience | Mobile Advertising Terminology
Lookalike audiences help advertisers efficiently reach new users resembling existing customers, boosting campaign performance.
2025-04-11
Ad Fatigue | Mobile Advertising Terminology
Ad fatigue occurs when repeated exposure to the same ad causes users to lose interest, reducing engagement and return on investment.
2025-04-11
Conversion Rate | Mobile Advertising Terminology
Conversion rate is a key metric for measuring ad performance. It reflects how effectively users are converting.
2025-04-11
Click Fraud | Mobile Advertising Terminology
Click fraud is a common and disruptive problem in digital advertising, leading to wasted budgets and skewed performance data.
2025-04-07
A/B Testing | Mobile Advertising Terminology
A/B testing is a vital tool in digital advertising, offering advertisers a scientific approach to fine-tune their campaigns.
2025-04-07
Programmatic Advertising | Mobile Advertising Terminology
Programmatic advertising uses algorithms and real-time bidding to automate ad buying, enhancing precision in targeting and improving efficiency.
2025-04-02
User Persona | Mobile Advertising Terminology
User persona is a fictional representation of your target audience based on real data, designed to optimize marketing strategies and enhance user engagement.
2025-04-02
Dynamic Creative Optimization (DCO) | Mobile Advertising Terminology
Dynamic Creative Optimization (DCO) leverages real-time data and automation to personalize ads, increasing conversion rates.
2025-03-31
View-Through Rate (VTR) | Mobile Advertising Terminology
View-Through Rate (VTR) measures ad engagement in video ads, guiding optimization for better ROI and campaign success.
2025-03-31
No articles yet
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