Insightrackr releases the Top Mobiles Games Ranking for December 2024, based on its monitoring data of the global mobile market.
The ranking is sorted according to the calculated app download volume and overall revenue by Insightrackr, presenting the Top 15 Mobile Games by Downloads and Top 15 Mobile Games by Revenue. It also dissects the advertising and creative strategies of the popular cases in the month.
Top 15 Mobile Games by Downloads
Among the top 5 in the download ranking, only one game experienced a MoM decline in downloads.
The Pokémon IP mobile TCG, Pokémon TCG Pocket, which was launched at the end of October, saw a decrease in downloads after its peak growth in November, with a MoM drop of about 27.79% in December.
The games in the middle of the list collectively showed an upward trend. For instance, Jelly Master: Mukang ASMR ranked 9th, with a month-on-month download increase of 168.51% in December, making it the product with the highest growth rate in this list.
Another game that focuses on sound elements, Horror Spranky Beats, ranked 8th, with a 37.79% month-on-month download growth in December.
The motorcycle racing simulation game, Real Moto Driving Racing World, also saw significant growth, with a 52.98% increase in downloads in December.
In the 11th to 15th positions, Mini Games: Calm & Relax, which once went viral by capturing TikTok trends, continued to see its download volume decline, with a month-on-month drop expanding to 35.58%.
Top 15 Mobile Games by Revenue
Two games from Supercell, Brawl Stars and Clash of Clans, both experienced a month-on-month decrease in revenue in December, but their rankings remained stable at the top of the list.
The classic match-three game, Fishdom, showed a strong upward trend in revenue, with a month-on-month increase of 266.85%.
In the latter part of the list, several products, including Free Fire, Royal Match, Clash Royale, and Township, showed varying degrees of revenue decline.
However, at the end of the list, Homescapes and Match Factory saw revenue increases of 37.04% and 60.04%, respectively.
Mobile Game Advertising Case Analysis
01 Horror Spranky Beats
Horror Spranky Beats is a music creation casual game developed by YoB and launched in November 2024.
In the game, players can freely select various characters and combine different beats to form personalized combinations, thereby creating unique music.
Insightrackr's data shows that the download peak of Horror Spranky Beats occurred in mid-November, after which it showed a fluctuating downward trend. It wasn't until mid-December, with the enhancement of advertising, that the downloads began to rise again, maintaining around 500,000 per day by the end of the month.
Currently, Horror Spranky Beats has over 10 million downloads on Google Play.
The revenue data of Horror Spranky Beats also shows a trend almost identical to the downloads, indicating that this product likely mainly relies on IAA for monetization, thus being greatly affected by downloads.
Like other similar products, Horror Spranky Beats adopts a minimalist art style, and there is no unique innovation in gameplay. The differentiated advertising creative strategy is the key to its outstanding performance.
From the advertising creatives monitored by Insightrackr, Horror Spranky Beats frequently emphasizes various horror elements in its ads, such as designing game characters as skeletons, ghosts, monsters, or injured figures.
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At the same time, this creative strategy is also applied to the design of playable ads related to videos, ensuring a consistent user advertising experience.
Perhaps because the game itself is very simple and the gameplay is not complex, the playable ads of Horror Spranky Beats well reproduce the real gameplay. Players can experience 3 to 4 different beats in the playable ads, and then be guided to the download page by a button.
02 Jelly Master: Mukbang ASMR
Jelly Master: Mukbang ASMR was launched on Google Play at the end of October by Vietnamese developer Hieu Nguyen Trung, and an iOS version was released in early December, after which the advertising significantly increased.
The term "Mukbang" in the game's title means "eating broadcast," a combination of the Korean words "meokneun" (eating) and "bangsong" (broadcast), so it is obvious that this is a game mainly focused on eating broadcast ASMR.
Data shows that the downloads of Jelly Master began to grow rapidly at the end of November, once exceeding 600,000 per day. After entering December, there were several fluctuations upward, until the end of the month when a downward trend began to emerge.
The estimated revenue data also shows that Jelly Master's revenue remained at a high level throughout December.
From the perspective of ad creatives, Jelly Master: Mukbang ASMR features a cute cartoon art style, with a constantly jumping viewer reply in the lower left corner of the video, simulating a real eating broadcast scene.
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At the same time, Jelly Master also launched playable ads that match it.
In the playable ads, players need to choose a food to feed the host. If the selected food is disliked, the host will show a disgusted expression; otherwise, a happy expression will appear. The interactive gameplay and the random results enhance the fun of the playable ads.
Another type of ad creatives adopt a perspective closer to real life, showing a player playing the game with a stylus on a tablet, restoring the player's life scene.
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Accordingly, the content of the playable ads becomes selecting food on a supermarket shelf. In the画面, the layout of various food elements and the way of clicking and selecting are somewhat similar to last year's popular organizing and storage mini-games.
03 Real Moto Driving Racing World
Real Moto Driving Racing World is a common motorcycle racing simulation game, launched at the end of October 2024 by Zendios.
Since its launch, the advertising volume of this product has been continuously climbing, reaching a peak in early December after the iOS version was completed.
Insightrackr's data shows that the downloads of Real Moto Driving Racing World reached the highest point on November 30, breaking through 1 million per day.
Therefore, the entire December saw the downloads of Real Moto Driving Racing World in a process of falling from the peak.
The peak of revenue appeared a few days after the iOS version was launched, thus being fully covered by December, making the overall revenue of December much higher than that of November.
In terms of advertising material creativity, like most driving simulation games, Real Moto Driving Racing World focuses on reproducing the real driving experience through a realistic art style and an immersive perspective.
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In the video material with the most monitoring times in December, Real Moto Driving Racing World also designed a perspective switch.
The video perspective first retreats from the original third-person perspective, then quickly moves forward and switches to the first-person perspective. This design amplifies the sense of speed in motorcycle driving and also enhances the visual impact.
In contrast, the associated playable ads have little design; clicking on the screen will pop up a download button.
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