How Does an Interactive End Card Work?
After a video ad or playable ad finishes, an IEC appears to provide users with an additional opportunity to interact with the brand. These cards can be designed with various interactive elements, such as:
- Swipe-through product catalogs – Users can browse through different products or features.
- Mini-games or challenges – Keeps users engaged by encouraging them to interact further.
- Polls and quizzes – Helps brands gather insights while keeping users involved.
- Multiple CTA options – Allows users to choose different actions, such as downloading an app, signing up, or exploring more content.
By maintaining user engagement even after the primary ad experience, IECs increase ad recall, brand interaction, and conversion potential.
Benefits of Interactive End Cards
- Higher Engagement Rates – Since IECs provide an interactive experience, users are more likely to engage with the ad beyond just watching.
- Better Ad Retention – Users who interact with a brand through an end card are more likely to remember it.
- Improved Conversion Rates – Interactive elements can encourage immediate actions, such as app downloads or purchases.
- Enhanced User Experience – Compared to a simple static CTA, interactive end cards make ads feel less intrusive and more fun.
Interactive End Cards in Performance Advertising
For mobile game developers, e-commerce brands, and app marketers, Interactive End Cards are a crucial tool for increasing user interaction. They are widely used in rewarded video ads, playable ads, and in-app advertising to drive engagement while reducing ad fatigue.
How Insightrackr Helps
With Insightrackr’s Ad Intelligence, advertisers can analyze how competitors use Interactive End Cards, gain insights into top-performing creatives, and refine their own ad strategies. Insightrackr helps marketers track ad engagement trends, evaluate ad effectiveness, and optimize campaigns for higher ROI.