Insightrackr has released the Top Mobile Games by Downloads for September 2024, based on data monitored from global mobile market.
The list is divided into two categories: Top 15 Casual Games by Downloads and Top 15 Mid-Core Games by Downloads, with an in-depth analysis of the advertising strategies and creative tactics of the month's hot cases.
Top 15 Casual & Hyper/Hybrid-Casual Games
In the Top 15 Casual Games, the "supermarket simulator" game "My Supermarket Simulator 3D" continued its strong growth momentum from the August rankings, with a download increase of over 80% in September, moving up 5 positions to rank second, just behind "Roblox".
The organization puzzle game "Satisroom: Perfectly Organize" by Vietnamese developer Falcon Games saw a download surge of 840%, securing the 7th place in the September casual games download rankings.
Other games that showed significant download growth include "Build A Queen" by Supersonic, a fashion runner game that grew by 34% MoM, and "Vita Mahjong" by Vita Studio, a mahjong solitaire product that grew by 60% MoM.
On the other hand, the mini-game box product "Offline Games - No Wifi Games", which once topped the casual games download rankings in July, saw a 45% month-over-month download decrease in September, dropping to 8th place.
01 Satisroom: Perfectly Organize
"Satisroom: Perfectly Organized", published by Vietnamese developer Falcon Games in July this year, has seen a continuous increase in ad creatives in September, corresponding to a significant growth in downloads, with the highest single-day download volume approaching 800,000.
This game combines various classic puzzle gameplays such as sorting, organizing, cleaning, and filling. It sets different life scenarios in levels, such as handling ingredients, organizing cosmetics, cleaning rooms, and taking care of pets, helping players release stress and relax during the game.
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Artistically, "Satisroom" primarily features a 2D cartoon style, simplifying the representation of various life scenes while retaining enough detail on key items to ensure the game's overall appeal.
Additionally, "Satisroom" boasts a diverse range of levels, from the warm and peaceful cooking, to the previously popular pimple popping and care, to the "female beauty & haunted house" mixed theme.
It is evident that Falcon Games has been continuously absorbing popular gameplays and themes from the market and incorporating them into their products.
02 Build A Queen
"Build A Queen", a female-oriented fashion runner developed by Polystation and published by Supersonic at the end of 2022, sparked a global craze last year.
Reports indicate that "Build A Queen" broke into the top 10 of the US Google Play game chart within its first month of release, and its ranking has since climbed multiple times, even achieving over 20 million downloads in two months.
To this day, "Build A Queen" still possesses formidable competitiveness, ranking in the top 13 of this period's download list.
Data from the Insightrackr platform shows that "Build A Queen" has a stable daily ad creatives of 150-200, with new creatives being deployed weekly, indicating that its current media buying has entered a stable phase, forming a regular rhythm of new creative deployment.
Publisher Supersonic previously attributed part of "Build A Queen's" success to its focus on female users, citing how they incorporated princesses, nurses, mermaids, and other fashionable role-playing creative elements into their creatives to significantly enhance their appeal.
However, observing the recent advertising materials of "Build A Queen", it can be seen that in addition to the "female-oriented" and "fashion" keywords, the creative strategy is also inseparable from a "quirky" style.
Although the creatives still focus on female characters, the exaggerated body, and strange costumes add a touch of humor and absurdity to the ads.
03 Vita Mahjong - Solitaire Game
"Vita Mahjong", published by Vita Studio, is a product that combines traditional cultural mahjong elements with the classic solitaire gameplay.
Data from Insightrackr shows that "Vita Mahjong's" advertising deployment has shown a fluctuating upward trend in September, with the number of creatives deployed daily increasing from about 2500 to a peak of nearly 4000.
During the same period, its global downloads also showed the same upward trend.
The theme and gameplay of "Vita Mahjong" are not particularly special or even very common, so it has chosen to market itself as "designed specifically for the elderly".
In the ads, "Vita Mahjong" directly emphasizes its elderly-friendly product features such as "no WiFi needed", "no ads", "large font", and "large icons".
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On the other hand, like all puzzle games, "Vita Mahjong" also promotes its brain training aspects and combines them with the pain points of elderly memory decline and deteriorating discernment abilities.
Top 15 Mid/Hard-Core & Casino Games by Downloads
In the mid/hard-core & casino game category, the top and middle parts of the September download rankings saw most games' rankings change by no more than 5 places, showing that the mid-core track remained relatively stable in September.
Garena's "Free Fire" and "Free Fire Max" continue to lead, but their downloads have declined month-over-month.
The two products with significant download growth in the list are KONAMI's "eFootball" and Hike's "Rush: Ludo, Carrom Game Online".
01 eFootball
In September, "eFootball" welcomed a new season, and correspondingly, its advertising also had a "big move" in the middle and late periods.
Data from Insightrackr shows that after "eFootball" entered the promotion period, the daily advertising creative volume almost doubled compared to before. The single-day download volume also reached a recent peak.
In terms of advertising materials, "eFootball" focused on new game characters as the core selling point of this big push.
The materials display the in-game images of popular football stars such as Neymar and Messi, and use a shaking lens effect to create the tense atmosphere of the field, thereby stimulating the competitive enthusiasm of players.
02 Rush
"Rush" is a board game mainly aimed at the Indian market, offering various gameplays such as Ludo and Carrom.
Data from Insightrackr shows that its creative trend in September fluctuated greatly, and the downloads grew all the way in the first half of the month, reaching a peak of 180,000 per day in the middle of the month.
However, in the last three days of September, "Rush's" downloads suddenly dropped to zero, seemingly encountering a delisting issue. However, its download data has recovered in October.
As a game mainly aimed at the Indian market, "Rush" has deployed a large number of real-person videos, most of which are in the form of situational dramas.
In these creatives, Indian players of various genders, professions, and identities tell stories about how they entertain, socialize, and even make money on "Rush", thereby attracting more players to join.
That's all for September 2024 Top Mobile Games by Downloads
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